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Like every year- India’s Only Live Photography Contest by Nature Wanderers was back with a bang and for the 4th time Pathfynder handled its entire Digital Media Campaign. The first time it was in

  • 2012: Canon Wild Clicks Kanha – Season 3
  • 2013: Canon Wild Clicks Pench – Season 4
  • 2014: Canon Wild Clicks Corbett-season5

Conceived and developed as an annual wildlife property by Nature Wanderers, Wild Clicks is one of the most exciting and thrilling wildlife photography competitions to be a part of. With around 100 contestants in Wildclicks Season 6, of various age groups from over different cities of India, they compete against each other for 4 days in the wilderness of Dudhwa National Park, Uttar Pradesh.

Pathfynder initiated the campaign for Nature Wanderers from 9th Dec 2016!

We were focussed to not only put regular updates but updates should be engaging enough both content and design wise.

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Apart from creative posts, this was the first time in the history of Wildclicks when GIF’s were also used on Social Media.  GIFs are not only appealing, but also effective as they help enhance a brand’s message with visual content. As GIFs only last a few seconds, their file size is significantly smaller and the process of uploading them is faster comparing to videos, so for a event life Wild Clicks where there is a lot of dependability on mobile phones GIF is a great option for greater visibility.

GIF on Jungle Trails

Making of Countdown Creatives to build excitement for the event-

Designate a hashtag– Hashtags makes it easy to ensure that any piece of content or information, is easily accessible and collected in one place. All updates that went on Social Media by default were put with certain hashtags giving maximum visibility that ultimately helped in search.

#canonwildclicks6 #photography #canonindia#naturewanderers #WildClicks6

Nature Wanderers is India’s pioneering nature photography training organization that aims to spread awareness about environmental conservation through innovative means – primarily photography.  Over the years, Wild Clicks has grown as a competition and has always believed in giving proper recognition to the work of their contestants in some or the other way hosting number of prizes. Prize Creative-15095090_1451809881515470_2879623783241167934_n.jpg

The contest was judged by  BBC Award Winners – Jagdeep Rajput and Ganesh H Shankar

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Mentors – Shivang Mehta, Tejas Soni, Saurabh Desai and Sandeep Dutta

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A whole new platform was added for social-media coverage of WildClicks6 i.e  INSTAGRAM. Instagram’s Stories feature was used for the first time that helped followers to inevitably see them without needing to build a new audience in a different app. Each day of the event a story of entire day happenings were posted on Instagram

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Digital Campaigns are never easy to handle as it requires time and dedicated efforts and dynamism to be  successful. It is all about a team effort. Cooperation between different members of the organisation is just not enough but cooperation of all those linked with the brand is the key to success.

All-in-all a great branding experience, and we will surely be awaiting the next #Wildclicks somewhere in the wild heaven.

 

 

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