Hard work, perseverance, sincerity, time management and many more adjectives can be added to this list, which seems like a list of requirements for a person handling any project or a job. However, when it comes to taking up Brand Management projects by Pathfynder the only and most important quality that leads us to the kind of work that we do is, PASSION. In all our past campaigns, the kind of results that our team has produced is clearly a result of the passionate and dedicated team members.
Once again our team proved the same while we did a campaign for a beautiful café that recently opened up in Jaipur, Jai’pour Café and Bar. The café is based on the theme of Greece and is a heaven for people who are on a lookout for a place with a blissful ambience, scrumptious food and a, ‘to die for’ drinks menu.
When the challenge of doing a promotional video for the same came up, the whole team geared up to capture Greece, through the lens. A storyboard that envelops the intricate details of the café and their delicious menu was prepared and the team was ready to shoot the beautiful, one of its kind café and bar in Jaipur.
Covering the whole place covered in shades of blue and white and laden with bougainvillea plants was covered thus:
With this video the café was launched and opened for public. Apart from the video our creative team is also responsible for managing the social media pages of the brand and their PR. To give the brand a positive social media presence the Café was launched on Facebook with the following creative:
To promote café through media, a proper press release was designed to tempt people to visit the café. Here’s how media covered the newly opened café.
The video of the campaign has been well received by the audience and the team is well prepared to take their digital presence to new heights. With this we are proud to add another feather to our cap and we are determined to repeat this over and over again with new brands and newer and creative concepts.