For Pathfynder, every New Year brings in new hopes and new tasks to be accomplished. However, the Year 2016 has been exceptional for the whole team. We were laden with some new and amazing challenges and we were lucky to have them executed with immense success.
Pathfynder was lucky to add some more clients to its list and was also fortunate enough to expand its horizon and try some really new things. Not that it is easy to explain or write about the hard work that went behind all that success that has come to us this year but still sharing beautiful journey with our audience has always been a pleasure. So we gladly share a few of the tasks that we took upon this year and how they were accomplished.
Pathfynder is a brand management agency that takes cares of all the elements of marketing and promotion of its client’s brands. Be it Digital marketing, ATL campaigns or BTL we are there to promote our brands in the best and unique way possible.
Website of a brand or company is not just a digital address but it is the face of a brand for the audience. So when this year we were given a challenge to create websites for so many amazing brands with so many different requirements and products then developing a complete new concept for everyone seemed a little difficult. However tough may be the task but if you are ready to work on it with perseverance and passion the results are always glorious. So as a result of our hardworking design and development team we were able to deliver some amazing websites to our clients. Right from Ranthambore Kothi to Alsisar Mahal, Colour buckket, Blue Turban, Jai’pour Café & Bar & Pravas tours, each of our client’s website has a different vision and a unique set of target audience but the same team behind all of them.
Home Page for website developed for Ranthambore Kothi
Home Page for website developed for Alsisar Mahal
Photo shoots happen to be a very important part of brand management as the final products of these shoots is used to represent a brand at numerous platforms. This year we got a chance to work with brands from industries like Hotels, Cafés, Jewelry, E-Commerce portals and Fashion.
Our team worked on each of these brands with a completely unique storyboard and we are proud of how the results have come out. the clients for whom we got a chance to do photo shoots this year were: – Ranthambore Kothi, BMW, Jaipur Ratna, Skylights Cafe, Forresta, Alsisar Mahal, Amar Mahal, Color Buckket, Jai’pour Cafe & Bar & Raghvendra Rathore
Photo Shoot for Jai’pour Cafe & Bar
Photo shoot done for Jaipur Ratna
Video are again very important as a brand has just one shot at a time to create a brand story and present it to the customers. Videos shoots become even trickier when they are to be posted live. Tricky or not, this year our team scaled new heights while making some amazing videos for our clients. Right from conceptualization to creating a story board to production everything at our video shoots has been done with precision and as always the results prove to be better.
Last year we covered the videos for the following Brands & events: Vintage Car Rally, Forresta, Shahpura Hotels, Ajit Bhawan, Skylights Cafe, Jaipur Ratna, Beetle Expedition, Amar Mahal, Orchaa, Jaipour Cafe & Bar, 4 K short film showcasing Jaipur’s Diwali, Food Trail -Jeeman & Akshat Group.
Video shoot done for Amar Mahal, Orchha
Jeeman: A personal endeavor to capture Jaipur’s famous food items
This year we got a chance to launch two big E-commerce Portals, Color Buckket & Blue Turban by Birdichand Ghanshyamdas. Colour Buckket is a portal for apparel shopping for men whereas Blue Turban showcases silver jewelry by Birdichand. Launching both of them was an amazing experience.
E-Commerce Portal for Color Buckket
E-Commerce Portal for Blue Turban
Apart from creating unique brand identities Pathfynder also got involved in a few personal endeavors. Gaurav Hajela, co-founder of Pathfynder, conducted a photography exhibition, Monochrome Dreams Colorful Reality.
Pathfynder as a brand management agency also manages digital and social media for events. additionally we also make creative concepts to promote vents. This year too we got to participate in many events as a creative partner. The events that we promoted were:- Rajasthan Automotive Sports Club, Wild Click 6 and Jaipur Art Summit as Media Partner.
Pathfynder team managed Social media promotion for the event- Jaipur Art Summit
Videos for Launch Events/Others
Apart from brand story creation for many brands our team also created videos for event launches. We covered launch of the international Salon brand, F Salon, Taj Rambagh Steam’s menu launch, live video for Jaipur Literature Festival, Teej Festival in Jaipur and many more. We also did some videos for our personal projects like a 4K Film covering Jaipur’s Diwali, An interview with Bibi Rusell and a video of Sambhar Lake.
4K Video shoot of Jaipur’s Diwali by I Phone 7
Interview of Bibi Russell
Pathfynder was also involved in other creative activities like Posters and other stationary creation for GITB, Rajput Automotive Car, Jewelry Association Show and Jaipur Ratna.
Apart from creating amazing brand campaigns for our clients we also give ourselves a chance to grow technologically. In the past year many new tech gears were commissioned by the Pathfynder team like i Mac 5 K & iPhone 7. We also used Drone for the first time this year for many of our shoots.
Much required Vacation
After such huge amount of hard work comes some hard core vacations. No doubth that apart from work the year was filled some short and beautiful vacations. 2 quick trips to Goa and one to the suburb of Shimla, Shonghi were enough to rejuvenate us and get back o work.
We are sure like the work and fun filled year 2016, the New Year will also be amazing and rocking. Happy New Year.