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apple-showcase-tim-cook-gty-jef-170912_4x3_992“Steve’s vision lives on at Apple Park and everywhere at Apple. Today and always, we honor him. It’s taken some time, but we can now reflect on him with joy, instead of sadness,” said Tim Cook at the launch of 10th-anniversary-edition iPhone at the all-new Steve Jobs Theater on its new “spaceship” campus, where it introduced a bevy of new products.

For the last few years, Apple events have been arraigned of feeling a little unbroken in terms of incremental innovation and me-too features. This year, Apple really has reset expectations for what a smartphone can do – while also redefining the definition of a watch.

This may not have felt like the most earth-shattering event since the original iPhone launch – but it certainly feels like the biggest step forward since 2014’s iPhone 6.

Last night Apple has introduced the most awaited iPhone 8 and iPhone 8 Plus, and Tim Cook in true Apple fashion, promised us “one more thing!”

At its 10th-anniversary Apple launched the iPhone X, pronounced “Ten”. So what does a decade of iPhone innovation looks like?

Have a look!

iPhone X

Apple Holds Product Launch Event At New Campus In Cupertino

Apple’s iPhone X is the company’s biggest change to its flagship smartphone in years. It includes a borderless, OLED screen calling it the Super Retina Display, wireless charging and facial recognition cameras. In Cook words, the technology in the iPhone X was an indication of the company’s philosophy going forward: simpler, cleaner and more intuitive to use.

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The iPhone X Super Retina display supports 2046×1125 resolution with 5.8-inch diagonally, and HDR in both Dolby Vision and HDR. And breaking the legacy, this iPhone will not have the home button, considered as the backbone of the touch sensor iphone’s security, with a replacement from FaceID, prominent feature of the depth-sensing front camera that will unlock the phone by detecting user’s face. But not to kid breaking it with a two-dimensional photo of you as Apple says the chances that someone can trick FaceID and break into your phone are one in a million.

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Gearing up the camera, iPhone X rear camera features a 12-megapixel sensor, with dual-lenses at f1.8 and f2.4 apertures and comes with a dual image OIS quad-LED TrueTone flash. With that Apple is introducing a new Portrait Lighting, a real-time analysis of the light on the subject’s face before and after the photo is taken.

Video is vastly improved, as well. Combined with that A11 processor, video can be captured at 60FPS in low-light mode, with faster frame rate support and 4K capture. Slo-mo videos shot in 1080p will have 240 FPS.

The new iPhone X is packed with the A11 Bionic processor: 64-bit design, six-cores, two high-performance processors that are 25 percent faster than A10.

The iPhone X is available to pre-order starting October 27, and will be available to buyers on November 3.

iPhone 8 and 8 Plus

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Apple also launched the essentially updated version iPhone i.e. iPhone8 and iPhone 8 Plus. Following the iPhone X these iPhones will also be loaded with A11 Bionic processor, which includes two performance cores and four high efficiency cores. Both devices will showcase a new glass back and an enhanced screen that includes True Tone technology which will adapt the color temperature according to the ambient light in all scenarios.

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iPhone 8 and Iphone 8 Plus cameras  are optimized for augmented reality just like iPhone X, which will feature Portrait Lighting for depth map of the subject’s face and 12-megapixel camera sensor to capture 83% more lighting for better photography.

The iPhone 8 is basically the iPhone 7S, coming with a slight upgrade to the internals and some improved hardware, with the 4.7-inch screen and a Retina (Full) HD display. The device will be available in 64GB and 256GB capacities starting at $699, while Plus starting at $799. Preorders starts at September 15.

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Talking about iPhone 8 Plus, it claims to provide the best video recording experience in smartphone, with 4K 60fps video, 1080p 240fps slow-mo and generally faster video frame rates, with a 7MP selfie camera that can film in 1080 pixel and has an aperture of f/2.2. And 12MP rear camera and wide-angle sensor has an aperture of f/1.8 and the telephoto has an aperture of f/2.8, similar to iPhone 7 with few new upgrades.

Apple Watch Series 3

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The Apple Watch 3 is the first ever always connected watch with eSIM card that resists the need to carry your iPhone alongside with you. The watch is said to be released on September 22, with latest watchOS 4 launching on September 19, which has a call button making dialing out a breeze and you use the same number in sync with your phone to keep things smart and simple.

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The Series 3 starts at $329 if you’re content with not having LTE cellular connectivity. On the other hand, if you are interested in taking your Apple Watch 3 on the go and leaving your iPhone at home, that’ll cost you $399.

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The watch will come with a square 1.65-inch display and smart straps that could theoretically act as an extra display, showing the time or simple notifications. Battery life on Apple Watch 3 is expected to two days- similar to Apple Watch 2. New features include improvements in fitness features, the ability to pair with Bluetooth devices and new watch faces, new dual-core processor having wireless technology which measures the altitude of an object above a fixed level and a new W2 chip, the successor of what’s inside of Apple Airpods.

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Now running would be much better, as you can now make calls, use WeChat, iMessage, Maps, stream 40 million songs on your wrist and yeah, Siri works everywhere and anywhere now.

Apple TV 4K

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Apple TV, Apple’s flagship streaming media box, adds support for 4K video as well as HDR, making a significant upgrade. The 4K resolution offers four times the pixels of the current 1080p HD model, while HDR provides a huge range of rich colors with supported titles and TV sets, now video will have a more cinematic feel with better representation of light and dark tones.

The new Apple TV 4K will cost $179 with 32GB of RAM and $199 with 64GB with orders beginning from Friday September 15 and shipping starts next Friday September 22.

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Apple also mentioned that they are working with Netflix and Amazon Prime Video to bring their 4K libraries to Apple TV. Also customer’s who have purchased HD movies will receive upgrades in their iTunes libraries to match 4K versions at no additional cost. Apple also seems to work on the TV apps providing live news, and further the TV apps will add live sports later this year, with the ability to mark favorite teams in Sports tab.

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The new Apple TV will add support for AirPlay 2 later this year, which will allow controlling multiple speakers. For better connectivity the Bluetooth is upgraded to version 5.0.

Animojis

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Apple unveils a new take on emojis ‘Dubbed Animojis’ characters in the emojis are animated based on user’s facial movements and speech. This animation has been possible using iPhone X and its TrueDepth camera, which uses the new FaceID. Apple is launching the Animoji with characters like pig, alien, the all-important poop emoji and many more which can be drag and drop into iMessage conversations.

Let us know what do you think about the new iPhones and which among all is going to be your next buy?! Leave your views in the comment section below.

 

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