Pathfynder’s 2019- The Year It Was!

The year 2019 was the year of nuances in the world of Digital Branding, and it simultaneously went great at Pathfynder. This year was rather more significant as Pathfynder was completing its 10th year of success in the industry! With our consistency in creating engaging content through writing, designing and photography, Pathfynder achieved bigger heights … More Pathfynder’s 2019- The Year It Was!

Top 8 advertisements that changed the field of advertising in India

On World Television Day, we’re reminiscing about the television advertisements that changed the game of branding & marketing in India, with their creative power & wits. Here’s a list of those advertisements that stood out with their ability to leave an impact on the Indian consumer psychology. Bajaj The originality in Bajaj advertisements was way … More Top 8 advertisements that changed the field of advertising in India

Instagram Stories to drive audience engagement

Over the years, Instagram is one of the most helpful platforms to share visual content. From the brands perspective, Instagram stories are like a fresh breeze for social media marketers as it lets you plan, visualize and align your Instagram strategy. About Instagram Stories Interestingly, Instagram Stories is a feature that lets users post photos … More Instagram Stories to drive audience engagement

Create jaw-dropping, dramatic portraits with your iPhone!

With the advancement of technology, there’s always a new era when it comes to the subject of “photography”. Around two years back, after the launch of iPhone 7 Plus, Apple introduced a portrait mode option for capturing a photo. We were given an option to activate it on our existing iPhones and be part of its … More Create jaw-dropping, dramatic portraits with your iPhone!

Riding the patriotic wave with Republic Day creatives for brands!

Like every year, this year 70th Republic Day was celebrated with immense historic significance and pride. With every celebration social media witnesses a wave of creative visuals  with wishes pouring in from one and all. Each occasion has different set of elements which is used as the base and with Republic Day the design elements revolves … More Riding the patriotic wave with Republic Day creatives for brands!

Apps that infuse life in your daily task!

Hello Folks! The journey of Social media is really interesting. When we started in 2010, I remember creating content and publishing without any visuals. Slowly we started using Photographs from the internet but the major shift was using our own clicked pictures by the year 2012. In the world of Social media change is inevitable, now today it’s more … More Apps that infuse life in your daily task!

Here’s how not to mess up with your content on Social Media!

  Hello Folks! It’s Monday and we know that you’re ready to take on the day and a week in an awesome way! Also, a great day as India stamps its historic win against Australia breaking the 71-year-old jinx. Winning is the most important thing, even if you are not battling on the ground your … More Here’s how not to mess up with your content on Social Media!

Learn how to create your Social Posts accessible for Visually Impaired!

‘Everything has its beauty but not everyone sees it’ How busy we are living the lives that we often forget that just like us who can see, there are people who are blind and visually impaired and they are also using social media like we do. As a branding agency dealing with multiple brands and … More Learn how to create your Social Posts accessible for Visually Impaired!