Facebook completes 13 years of being, today and we cannot be happier. One of the most solid social media platforms that grew stronger with time is definitely also a favorite for all marketers. On its 13th anniversary, we share 13 ways in which Facebook changed the way brands promoted themselves and also how Pathfynder grew and experimented with Facebook.
1.) The Facebook Wall – That’s the first wall in human history that no one minds to talk to. When Facebook launched, the wall became the medium for everyone to speak out their thoughts on any and everything. Many brands also took advantage of the huge reach of Facebook and created their profiles on Facebook. Brands started posting creative content for their promotion.
2.) Images/Graphic Designs – Once Facebook gave way for posting images/graphics on the profiles, brands and marketing companies started promoting their pages with creative graphic designs. Pathfynder, being a marketing agency, definitely has a lot of fun creating beautiful graphical designs for its clients.
In Pic: Facebook Creatives for Pathfynder’s clients: Alsisar Haveli, VolkswagenJaipur, Skylights Cafe & Forresta Kitchen & Bar
3.) The Video Stories – Being able to play advertisements and videos on Facebook definitely gave a chance to many brands to narrate beautiful stories about their products and services, to a larger audience.
In Pic: A video coverage for our client, Ajit Bhawan, as posted on Facebook
4.) Brand Pages – Since Facebook became a huge platform for marketing it gave brands a chance to create their brand pages and promote their brands more effectively. As a branding firm, it became quite comfortable for Pathfynder to manage brand pages of our client through one account and we can’t thank Facebook enough for that.
In Pic: Pages of Volkswagen Jaipur & Blue Turban (as managed by Pathfynder)
5.) Location – Over the years Facebook added a lot of features that have all been of some good consequences for the brand. Location is another feature that has been useful for brands to connect with their audience across the world.
In pic: A Facebook post for Amar Mahal, Orchha, by Pathfynder (Using Location always helps)
6.) Facebook Ads – Facebook Ads definitely came as a boon for marketers when they got a chance to choose their audience through Facebook Ads. With the introduction of these ads brands could now choose and build large communities on Facebook.
7.) GIF – Introduction of GIF’s to Facebook was another milestone for both, Facebook and the brands. Being able to use unique features for brand promotion definitely helped a lot in digital media marketing. Pathfynder’s creative team definitely has the best time conceptualizing and creating GIF’s for the clients.
In Pic: GIF created for Pathfynder’s client Jai’pour (for their launch)
8.) Feelings – Adding emotions to your posts on Facebook through Emoticons is definitely a big to influence people. The marketing world definitely had a party with such beautiful feature.
In Pic: A Facebook Post for our client, On The Rocks (Feelings definitely speak more than words)
9.) Live video – While brands got huge success by interacting with their target audience through events, Facebook gave them a chance to connect to thousands of more audience through the option of live video posting.
In Pic: Live Video of Jaipur Literature Festival by Jaipur Beat
10.) Events – How many clients can one reach out to, by advertising in print media once and for what cost? Well, when Facebook introduced, event creation, on pages, it turned out to be a wonderful opportunity to reach out to a lot of people for an event.
In Picture: Event Created for Jaipur art Summit by Pathfynder
11.) The Blue Tick – Doesn’t just every brand wants to get their Facebook pages officially recognized with the Blue Tick, so that their fans can know that it’s their real page.
12.) Panorama shots – Probably for a lot of brands related to travel and tourism this was the feature that attracted them the most. So many tourism brands have used this feature to allure their fans on Facebook and we can say this because we really enjoy doing the same for Jaipur Beat.
In Pic: Panorama shot of Stature Circle, Jaipur for Jaipur Beat
13.) Page Promotion – Facebook gives options to brands to promote themselves among people who share the same interest as that of the brand. That’s one thing that every brand looks out while placing themselves on Social media.
In Pic: Promotions for Latlong Jaipur event
All we can say is that Facebook, has been a superb platform for brands, to promote themselves and we are sure that it will continue to do so. Happy Anniversary Facebook 🙂
For Pathfynder, every New Year brings in new hopes and new tasks to be accomplished. However, the Year 2016 has been exceptional for the whole team. We were laden with some new and amazing challenges and we were lucky to have them executed with immense success.
Pathfynder was lucky to add some more clients to its list and was also fortunate enough to expand its horizon and try some really new things. Not that it is easy to explain or write about the hard work that went behind all that success that has come to us this year but still sharing beautiful journey with our audience has always been a pleasure. So we gladly share a few of the tasks that we took upon this year and how they were accomplished.
Pathfynder is a brand management agency that takes cares of all the elements of marketing and promotion of its client’s brands. Be it Digital marketing, ATL campaigns or BTL we are there to promote our brands in the best and unique way possible.
Website of a brand or company is not just a digital address but it is the face of a brand for the audience. So when this year we were given a challenge to create websites for so many amazing brands with so many different requirements and products then developing a complete new concept for everyone seemed a little difficult. However tough may be the task but if you are ready to work on it with perseverance and passion the results are always glorious. So as a result of our hardworking design and development team we were able to deliver some amazing websites to our clients. Right from Ranthambore Kothi to Alsisar Mahal, Colour buckket, Blue Turban, Jai’pour Café & Bar & Pravas tours, each of our client’s website has a different vision and a unique set of target audience but the same team behind all of them.
Home Page for website developed for Ranthambore Kothi
Home Page for website developed for Alsisar Mahal
Photo shoots happen to be a very important part of brand management as the final products of these shoots is used to represent a brand at numerous platforms. This year we got a chance to work with brands from industries like Hotels, Cafés, Jewelry, E-Commerce portals and Fashion.
Our team worked on each of these brands with a completely unique storyboard and we are proud of how the results have come out. the clients for whom we got a chance to do photo shoots this year were: – Ranthambore Kothi, BMW, Jaipur Ratna, Skylights Cafe, Forresta, Alsisar Mahal, Amar Mahal, Color Buckket, Jai’pour Cafe & Bar & Raghvendra Rathore
Photo Shoot for Jai’pour Cafe & Bar
Photo shoot done for Jaipur Ratna
Video are again very important as a brand has just one shot at a time to create a brand story and present it to the customers. Videos shoots become even trickier when they are to be posted live. Tricky or not, this year our team scaled new heights while making some amazing videos for our clients. Right from conceptualization to creating a story board to production everything at our video shoots has been done with precision and as always the results prove to be better.
Last year we covered the videos for the following Brands & events: Vintage Car Rally, Forresta, Shahpura Hotels, Ajit Bhawan, Skylights Cafe, Jaipur Ratna, Beetle Expedition, Amar Mahal, Orchaa, Jaipour Cafe & Bar, 4 K short film showcasing Jaipur’s Diwali, Food Trail -Jeeman & Akshat Group.
Video shoot done for Amar Mahal, Orchha
Jeeman: A personal endeavor to capture Jaipur’s famous food items
This year we got a chance to launch two big E-commerce Portals, Color Buckket & Blue Turban by Birdichand Ghanshyamdas. Colour Buckket is a portal for apparel shopping for men whereas Blue Turban showcases silver jewelry by Birdichand. Launching both of them was an amazing experience.
E-Commerce Portal for Color Buckket
E-Commerce Portal for Blue Turban
Apart from creating unique brand identities Pathfynder also got involved in a few personal endeavors. Gaurav Hajela, co-founder of Pathfynder, conducted a photography exhibition, Monochrome Dreams Colorful Reality.
Pathfynder as a brand management agency also manages digital and social media for events. additionally we also make creative concepts to promote vents. This year too we got to participate in many events as a creative partner. The events that we promoted were:- Rajasthan Automotive Sports Club, Wild Click 6 and Jaipur Art Summit as Media Partner.
Pathfynder team managed Social media promotion for the event- Jaipur Art Summit
Videos for Launch Events/Others
Apart from brand story creation for many brands our team also created videos for event launches. We covered launch of the international Salon brand, F Salon, Taj Rambagh Steam’s menu launch, live video for Jaipur Literature Festival, Teej Festival in Jaipur and many more. We also did some videos for our personal projects like a 4K Film covering Jaipur’s Diwali, An interview with Bibi Rusell and a video of Sambhar Lake.
4K Video shoot of Jaipur’s Diwali by I Phone 7
Interview of Bibi Russell
Pathfynder was also involved in other creative activities like Posters and other stationary creation for GITB, Rajput Automotive Car, Jewelry Association Show and Jaipur Ratna.
Apart from creating amazing brand campaigns for our clients we also give ourselves a chance to grow technologically. In the past year many new tech gears were commissioned by the Pathfynder team like i Mac 5 K & iPhone 7. We also used Drone for the first time this year for many of our shoots.
Much required Vacation
After such huge amount of hard work comes some hard core vacations. No doubth that apart from work the year was filled some short and beautiful vacations. 2 quick trips to Goa and one to the suburb of Shimla, Shonghi were enough to rejuvenate us and get back o work.
We are sure like the work and fun filled year 2016, the New Year will also be amazing and rocking. Happy New Year.
We were sitting in our office fiddling while staring at the countdown timer. Time itself seemed to have stood still. Our entire team at Pathfynder was both excited and nervous, after weeks of planning, preparation and hard work we were about to float a new product line concept live.
This was the moment of excitement, anxiety and truth. Would it be appreciated?
5, 4, 3, 2, 1.
We hit the publish button.
Supporting an ecommerce business launch is a hard work that involves many decisions, revised planning and steps, which need to be put together with right timing. Pathfynder took up a project a couple of weeks ago to introduce and launch the ecommerce business of Color Buckket – an online merchandise store with crazy, unique and stylish prints for fashion forward individuals. Here’ we’ll share with you the story of launching this beautiful, vibrant and user friendly ecommerce website for Color Buckket!
Remember the times when going to our favourite shop was an exciting adventure? Those colourful racks and enticing new products would stimulate our desires to buy everything at once!! Visiting the shopping malls and shops was altogether an exciting experience. Those memories inspire us today to create innovative and appealing ecommerce website for our clients. We created a story board for the photo shoots of the products; each image handsomely tells a story of the man wearing the label Color Bukket. We researched on international model shoots to make sure that the website appears to be of global standards! While conceptualizing the ecommerce website of Color Buckket, our team of creative minds was clear on some points; enthral the customers by presenting product range in grand new ways, with the use of fascinating designs and emotive language approach, and create stimulating shopping experiences that ensure the customers always return for more.
Like all marketing planning, a photo shoot should have a purpose and a goal. We aimed for a pre planned, decided target and hit that within the time limit. Right from the selection of models, their coordination and styling to the real time photo shoot and final delivery, our team of professionals left no stone unturned to make it a successful one! The selection of models, which included rounds of screen tests, dress rehearsals and mock shoots in our own studio at Pathfynder as well as some of the most exotic locations in and around the Pink City, was a firsthand experience for our team of professionals too. Good photography after all is vital for online retailers; therefore we used best in the industry equipments for the shoot like Canon EOS 7D, 7D Mark II, Lenses from 50 – 200 mm, 600D and 500D with latest technology supporting gadgets like tripods, Mac book and camera remote.
To come out with most creative end results, we experimented with lights and how can one forget to mention about the handpicked props for the shoot. Hence when the end result is so much satiating, we would say it was worth digging into cosy shopping streets of the city and bargaining with luxury car and exotic destination resort owners. Apart from that, even the fluctuating weather on shoot days did not deter our team from performing for this mutual goal for Color Buckket . Enjoy a sneak peek into Behind the Scene video of Color Buckket photo shoot to have a sleek idea 😉
Even in the most likely and favourable circumstances, we need to touch up a model’s skin tone or remove unwanted marks after shoot. A proper photo processing and color correction was not at all challenging for the expert professionals at Pathfynder. We walked on the cake with this step and the final result can be seen in the website www.colorbuckket.com
With the most attractive and interesting look of the ecommerce website of Color Buckket in place, we entirely focused on creating an exciting shopping experience for their customers. Thinking more practically, we developed the tools that make the website appear (user friendly) accessible to all, from casual shoppers who browse at a leisurely pace to people who want to find a specific product on a click. The wonderful line of merchandise by Color Buckket made it easy for us to play with the colors. The fascinating, off beat and crazy prints and designs in their range of Shirts, t-shirts, ties, pocket squares and bows fostered our “creative keeda” to conceive fantastic designing.
Additional content always helps a brand or product in standing out from competitors and allows the search engines to find out that you are more than just an ecommerce site selling products. Way before the website was launched we were all over the social media with Color Buckket merchandises. We exploited the tools of instagram with intriguing photographs of the prints, designs and the smart content on facebook and wordpress helped us bring more traffic on their website.
The revolutionary real-time communication is allowing brands to build momentum through organic social interaction. We cashed on this wonderful tool by getting others involved in the conversation and the process of sharing through Facebook, Instagram and wordpress. The strategic pitch of content with right Search Engine Optimizing words made it easy for the brand to encourage fans and get involved in communication.
Check out the teasers and content posted on Social Media platforms of Color Buckket, which really made the people want it 😀
With our under one roof ecommerce launch solution, we delighted Color Buckket and reminded them how exhilarating shopping can be on their ecommerce website.
You too are planning to own a powerful, profitable online shop? Just take the first step – contact Pathfynder now !!
Weeks after Facebook launched the hashtag feature to engage in more public conversations, it has started rolling out another much asked for feature – embedded posts. This new feature will allow users to post Facebook posts on other Web pages.
“Embedded Posts let people add public posts from Facebook to their blog or web site. When embedded, posts can include pictures, videos, hashtags and other content. People can also like and share the post directly from the embed,” Facebook software engineers Dave Capra and Ray He said in a post introducing embedded posts on Facebook.
The newly introduced embeddable posts will let blogs and news organisations include status updates, videos and photos in stories. The posts work in the same way as embeds from Twitter and YouTube.
But, Facebook hasn’t rolled the feature for everyone yet.
According to the announcement, the feature is currently being tested with the CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable pages. However, Facebook promised broader availability soon.
Once your account is enabled, you will have the option to “Embed post.” That will produce a code you can cut and paste into a blog entry or HTML file.
Also, all Facebook posts cannot be embedded, only those posts whose privacy settings are set to public can be embedded.
The hashtags feature that Facebook had copied from Twitter did not seem to work. Recently, a study by a social media analytics firm, Simply Measured, said, using hashtags in Facebook posts may be a fun strategy for companies trying to grab the attention of consumers, however, it doesn’t appear to be paying off.
The study showed that although 20 percent of Facebook posts among top brands now include hashtags, however, there is no evidence that such tactics is influencing their engagement.
Will embedded posts work?
Foursquare is a location-based social networking website for mobile devices. It gives business owners more power to communicate with their customers through the location-based platform.
It is a geo location based service that offers real time interaction between destination and online audience. Just by listing business, brand or venue on Foursquare for free one can automatically open it self to hundreds, thousands or potentially millions of users. When users check-into a location or hunt for a venue there’s a good chance they may find your brand or location. Foursquare allows individuals from anywhere in the world to openly engage with their friends so they know exactly where they are and what they are doing. Users of Foursquare simply “Check-In” on their Smartphones such as an iPhone, Blackberry, Android or other mobile devices.
Check out the info graphic below on Foursquare:
- A location-based social media networking website.
- Made primarily for mobile use.
- Users “check-in” to places and share with friends.
- Users can leave tips (reviews), “friend” people, share their location/”check-ins” with their friends, share on Twitter and Facebook, “like” and add comments to their friends tips, comments and “check-ins.”
- The user with the most “check-in’s” at one location becomes the mayor who often receives special discounts and offers. The mayor can be knocked out of top spot as soon as someone else checks-in more than them.
- Receive points and get badges for “check-in’s.”
- Ability to post photos.
Foursquare For Business:
- Over 25,000,000 people use foursquare to connect with places.
- Over 1,000,000 businesses are already on foursquare.
- Business listings need to be claimed by the business owner before a Foursquare account can be managed.
- Ability to ‘Create Specials’ to attract new customers and grow your business.
- ‘Local Updates’ that can be sent directly to your Twitter and Facebook accounts.
- ‘Merchant Dashboard’ available to view insights about your Foursquare customers.
Four Square Statistics:
- 2000 check ins per minute
- 31% of mobile social media users use Foursquare
- 41% of Foursquare users are between 24 to 35 of age.
- 80% of active Foursquare users have acted on another users tip
- More than 2/3rd of users post tip
- 20 Million of Foursquare users are active
Facebook has finally rolled out the hashtag feature to its users. Though the attempt seems seems a direct replica of Twitter’s and Instagram’s customary feature, it will prove quite helpful for Facebook users in trying to locate posts, statuses, pictures related to a particular topic and join online conversations in real-time.
Hashtags will be clickable on Facebook, similar to other services like Instagram, Twitter, Tumblr or Pinterest. Hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.
Hash Tags are words or phrases prefixed by the ‘#’ symbol, which will enable them to be grouped together under particular topics. In order to make a hashtag, include the ‘#’ symbol with a word which is the key part of the conversation and post it.
Facebook is planning to implement more hashtag features over the coming months. Trending hashtags should make an appearance as well as what Facebook calls”deeper insights” which “help people discover more of the world’s conversations”
Whether Twitter is worried is unlikely, but Facebook just opened up a new way to make even more.