For Pathfynder, every New Year brings in new hopes and new tasks to be accomplished. However, the Year 2016 has been exceptional for the whole team. We were laden with some new and amazing challenges and we were lucky to have them executed with immense success.
Pathfynder was lucky to add some more clients to its list and was also fortunate enough to expand its horizon and try some really new things. Not that it is easy to explain or write about the hard work that went behind all that success that has come to us this year but still sharing beautiful journey with our audience has always been a pleasure. So we gladly share a few of the tasks that we took upon this year and how they were accomplished.
Pathfynder is a brand management agency that takes cares of all the elements of marketing and promotion of its client’s brands. Be it Digital marketing, ATL campaigns or BTL we are there to promote our brands in the best and unique way possible.
Website of a brand or company is not just a digital address but it is the face of a brand for the audience. So when this year we were given a challenge to create websites for so many amazing brands with so many different requirements and products then developing a complete new concept for everyone seemed a little difficult. However tough may be the task but if you are ready to work on it with perseverance and passion the results are always glorious. So as a result of our hardworking design and development team we were able to deliver some amazing websites to our clients. Right from Ranthambore Kothi to Alsisar Mahal, Colour buckket, Blue Turban, Jai’pour Café & Bar & Pravas tours, each of our client’s website has a different vision and a unique set of target audience but the same team behind all of them.
Home Page for website developed for Ranthambore Kothi
Home Page for website developed for Alsisar Mahal
Photo shoots happen to be a very important part of brand management as the final products of these shoots is used to represent a brand at numerous platforms. This year we got a chance to work with brands from industries like Hotels, Cafés, Jewelry, E-Commerce portals and Fashion.
Our team worked on each of these brands with a completely unique storyboard and we are proud of how the results have come out. the clients for whom we got a chance to do photo shoots this year were: – Ranthambore Kothi, BMW, Jaipur Ratna, Skylights Cafe, Forresta, Alsisar Mahal, Amar Mahal, Color Buckket, Jai’pour Cafe & Bar & Raghvendra Rathore
Photo Shoot for Jai’pour Cafe & Bar
Photo shoot done for Jaipur Ratna
Video are again very important as a brand has just one shot at a time to create a brand story and present it to the customers. Videos shoots become even trickier when they are to be posted live. Tricky or not, this year our team scaled new heights while making some amazing videos for our clients. Right from conceptualization to creating a story board to production everything at our video shoots has been done with precision and as always the results prove to be better.
Last year we covered the videos for the following Brands & events: Vintage Car Rally, Forresta, Shahpura Hotels, Ajit Bhawan, Skylights Cafe, Jaipur Ratna, Beetle Expedition, Amar Mahal, Orchaa, Jaipour Cafe & Bar, 4 K short film showcasing Jaipur’s Diwali, Food Trail -Jeeman & Akshat Group.
Video shoot done for Amar Mahal, Orchha
Jeeman: A personal endeavor to capture Jaipur’s famous food items
This year we got a chance to launch two big E-commerce Portals, Color Buckket & Blue Turban by Birdichand Ghanshyamdas. Colour Buckket is a portal for apparel shopping for men whereas Blue Turban showcases silver jewelry by Birdichand. Launching both of them was an amazing experience.
E-Commerce Portal for Color Buckket
E-Commerce Portal for Blue Turban
Apart from creating unique brand identities Pathfynder also got involved in a few personal endeavors. Gaurav Hajela, co-founder of Pathfynder, conducted a photography exhibition, Monochrome Dreams Colorful Reality.
Pathfynder as a brand management agency also manages digital and social media for events. additionally we also make creative concepts to promote vents. This year too we got to participate in many events as a creative partner. The events that we promoted were:- Rajasthan Automotive Sports Club, Wild Click 6 and Jaipur Art Summit as Media Partner.
Pathfynder team managed Social media promotion for the event- Jaipur Art Summit
Videos for Launch Events/Others
Apart from brand story creation for many brands our team also created videos for event launches. We covered launch of the international Salon brand, F Salon, Taj Rambagh Steam’s menu launch, live video for Jaipur Literature Festival, Teej Festival in Jaipur and many more. We also did some videos for our personal projects like a 4K Film covering Jaipur’s Diwali, An interview with Bibi Rusell and a video of Sambhar Lake.
4K Video shoot of Jaipur’s Diwali by I Phone 7
Interview of Bibi Russell
Pathfynder was also involved in other creative activities like Posters and other stationary creation for GITB, Rajput Automotive Car, Jewelry Association Show and Jaipur Ratna.
Apart from creating amazing brand campaigns for our clients we also give ourselves a chance to grow technologically. In the past year many new tech gears were commissioned by the Pathfynder team like i Mac 5 K & iPhone 7. We also used Drone for the first time this year for many of our shoots.
Much required Vacation
After such huge amount of hard work comes some hard core vacations. No doubth that apart from work the year was filled some short and beautiful vacations. 2 quick trips to Goa and one to the suburb of Shimla, Shonghi were enough to rejuvenate us and get back o work.
We are sure like the work and fun filled year 2016, the New Year will also be amazing and rocking. Happy New Year.
Hard work, perseverance, sincerity, time management and many more adjectives can be added to this list, which seems like a list of requirements for a person handling any project or a job. However, when it comes to taking up Brand Management projects by Pathfynder the only and most important quality that leads us to the kind of work that we do is, PASSION. In all our past campaigns, the kind of results that our team has produced is clearly a result of the passionate and dedicated team members.
Once again our team proved the same while we did a campaign for a beautiful café that recently opened up in Jaipur, Jai’pour Café and Bar. The café is based on the theme of Greece and is a heaven for people who are on a lookout for a place with a blissful ambience, scrumptious food and a, ‘to die for’ drinks menu.
When the challenge of doing a promotional video for the same came up, the whole team geared up to capture Greece, through the lens. A storyboard that envelops the intricate details of the café and their delicious menu was prepared and the team was ready to shoot the beautiful, one of its kind café and bar in Jaipur.
Covering the whole place covered in shades of blue and white and laden with bougainvillea plants was covered thus:
With this video the café was launched and opened for public. Apart from the video our creative team is also responsible for managing the social media pages of the brand and their PR. To give the brand a positive social media presence the Café was launched on Facebook with the following creative:
To promote café through media, a proper press release was designed to tempt people to visit the café. Here’s how media covered the newly opened café.
The video of the campaign has been well received by the audience and the team is well prepared to take their digital presence to new heights. With this we are proud to add another feather to our cap and we are determined to repeat this over and over again with new brands and newer and creative concepts.
- 2012: Canon Wild Clicks Kanha – Season 3
- 2013: Canon Wild Clicks Pench – Season 4
- 2014: Canon Wild Clicks Corbett-season5
Conceived and developed as an annual wildlife property by Nature Wanderers, Wild Clicks is one of the most exciting and thrilling wildlife photography competitions to be a part of. With around 100 contestants in Wildclicks Season 6, of various age groups from over different cities of India, they compete against each other for 4 days in the wilderness of Dudhwa National Park, Uttar Pradesh.
Pathfynder initiated the campaign for Nature Wanderers from 9th Dec 2016!
We were focussed to not only put regular updates but updates should be engaging enough both content and design wise.
Apart from creative posts, this was the first time in the history of Wildclicks when GIF’s were also used on Social Media. GIFs are not only appealing, but also effective as they help enhance a brand’s message with visual content. As GIFs only last a few seconds, their file size is significantly smaller and the process of uploading them is faster comparing to videos, so for a event life Wild Clicks where there is a lot of dependability on mobile phones GIF is a great option for greater visibility.
GIF on Jungle Trails
Making of Countdown Creatives to build excitement for the event-
Designate a hashtag– Hashtags makes it easy to ensure that any piece of content or information, is easily accessible and collected in one place. All updates that went on Social Media by default were put with certain hashtags giving maximum visibility that ultimately helped in search.
Nature Wanderers is India’s pioneering nature photography training organization that aims to spread awareness about environmental conservation through innovative means – primarily photography. Over the years, Wild Clicks has grown as a competition and has always believed in giving proper recognition to the work of their contestants in some or the other way hosting number of prizes. Prize Creative-
The contest was judged by BBC Award Winners – Jagdeep Rajput and Ganesh H Shankar
Mentors – Shivang Mehta, Tejas Soni, Saurabh Desai and Sandeep Dutta
Digital Campaigns are never easy to handle as it requires time and dedicated efforts and dynamism to be successful. It is all about a team effort. Cooperation between different members of the organisation is just not enough but cooperation of all those linked with the brand is the key to success.
All-in-all a great branding experience, and we will surely be awaiting the next #Wildclicks somewhere in the wild heaven.
If you have been wondering about the filmmaking potential of the new iphone 7plus wonder no more. Putting the 4 K video to test we have made the first 4K movie entirely on iphone 7 plus. The film captured the festive mood of Pink City. When iPhone 7 plus was launched experts said that the smartphone camera will behave more like professional digital single lens reflex (DSLR) cameras and can be used for making films as well.
We gave it a try and this particular video by PATHFYNDER was shot in 4K by iPhone 7 plus.
Festive Mood of Pink City Jaipur captured in 4K by iphone 7plus
Gaurav Hajela (Managing partner at Pathfynder Solutions) got together with a professional architect Rajan Bhatt and (Founder of Mool Foundation) to organize a juxtaposing photo-art exhibition displaying an array of breath-taking photographs by the theme ‘Monochrome Dream, Colorful Reality’. As the theme and name of the exhibition suggests, there are no points to guess that this one was a fusion of black & white and colourful photographs.
There was an array of black and white pictures depicting the beauty of everyday life by Rajan Bhatt while the right hand side exuded a palette of colors filled in life by celebrations clicked by Gaurav Hajela.
According to Gaurav Hajela it is these carefree moments wherein one can find real joy of life rather than waiting for a grand celebration. As you’d walk along the walls covered by his captures, you’d find yourself thinking about how it is the simple moments that make each day, each minute and each second of a life worth living and relishing without trying too hard to stay happy, be it the smiling girl during holi celebration or a monk child playing cricket at Ladakh. From folk artists to fashion show stoppers his work has covered almost all the subjects.
The inauguration ceremony of Photo-art exhibition was done by Lamp Lighting graced by renowned photographer Sudhir Kasliwal, the founder of Aayojan School of Architecture – Kiran Mahajan, founder-director of Rajasthan University’s Master in European Studies programme and HOD of Dramatics at Rajasthan University, and Center for French and Francophone Studies – Dr. Asha Pande, Principal of The Palace School – Urvashi Warman and other eminent faces of Jaipur.
During all three days of exhibition many eminent personalities of Jaipur city walked in to witness the exhibition. The artists and beholders who walked along the walls covered by the intriguing captures admired the simple moments that make each day, each minute and each second of a life worth living and relishing without trying too hard to stay happy.
The constant flow of visitors was followed by a gala evening in the garden with a dreamy setup, some music and a great stand-up comedy show put up by few boys who made the evening filled with soft tunes and loud laughs.
The last day saw the most crowd as it was a Sunday and people came in one after another to not just see but also talk about the art behind the exhibition and the respective photographs.
So amidst huge noise and fanfare, the iPhone 7 and iPhone 7 Plus were finally launched on 7th Oct at 7 PM in India. There was unprecedented rush at leading Apple stores with people standing in queues for hours to lay their hands on the latest and supposedly the best iPhone till date. While some were […]
It is evidently wonderful to see any change or development in the company you’ve nurtured year after year. Pathfynder saw and delivered incredible projects over the last couple of years, especially the year 2015. While most of the ventures and projects signify progressive developments in the social media and branding industry of Rajasthan while some evoke nostalgia for the achievements in the past. Pathfynder and its team strives to bring in revolutionary changes and developments in the Social Media Industry, here’s a review of some cherished moments we saw in Pathfynder..
Soul Of Rajasthan, a Coffee Table Book Launch
After the roaring success of the first edition of ‘Soul of Rajasthan’, Pathfynder launched Soul of Rajasthan – Second Edition in the year 2015. The Second edition was again a beautiful journey that takes the reader through the different faces of Rajasthan. To be precise the true soul of Rajasthan is cocooned in this book that comprises 144 pages, 143 outstanding photographs clicked by Gaurav Hajela and the impressive content written by team Pathfynder.
The book is an attempt by PATHFYNDER to present Rajasthan’s religious kaleidoscope, in an altogether different way.
IIJW Journey from Concept to Conceptualization for the Brand Birdhichand
IIJW is an international platform that held every year in Mumbai, showcasing the extraordinary range of jewellery design and craftsmanship skills within the Indian jewellery industry.
Team PATHFYNDER handled a part of the show’s conceptualization, planning, and implementation, PR for the brand Birdhichand Jewellers. Pathfynder also did the entire print & digital campaign along with live coverage of the event. During the same time their new responsive website www.bgjewellers.in was also launched, which was designed and developed by us.
Launch of our new Studio
Photography is part of our business and we know that the right quality equipment and with state of the art infrastructure, we can make a big difference to the results. We feel very proud with the opening of our studio, which has all the modern facilities and equipment’s required for photography, be it for fashion, product, portfolio and e-commerce photoshoots.
In the month of September, it was a major breakthrough to have launched our own studio and undertaking all photo-shoots for our existing as well as new customers.
The year 2015 was important as Pathfynder ventured into the making e-commerce websites that provides complete e-commerce solution to our clients. Ecommerce websites designed and developed by Pathfynder give a surprisingly easy and convenient way to sell products online.
The online shopping experience, which was once reserved for major online retailers, is now our forte. Our e-commerce websites gives the convenience of a fully integrated free shopping cart and a secure checkout. Our e-commerce websites are designed with search engines in mind and are optimized accordingly.
Khushboo-e-Rajasthan (Corporate Social Responsibility)
Conceived and developed by Jaipur Beat, the biggest online magazine in Jaipur, under the umbrella of Pathfynder, initiated Khushboo- e-Rajasthan which was one of the most gripping online photography contest.
In the year 2014 the event started as Khushboo- e Jaipur and it won many hearts thus was back again. The contest received tremendous response from the avid and amateur photographers of the city and beyond. As Pathfynder’s Corporate Social Responsibility, Khushboo- e- Rajasthan was a delightful treat to eyes, showcasing incredible and fascinating photographs of Rajasthan and cultural vibrancy contributed by the natives of Rajasthan.
Fashion shoots for multiple brands for e-commerce website
While selling clothing/accessories online, professional photography is the most powerful tool. In the year 2015 Pathfynder undertake photography projects for e-commerce websites. We pride ourselves in having the skills, the staff and the facilities to provide the images with high quality.
Our shoots are well conceptualized with storyboards, we hire models, stylist, select the location and arrange for props according to the concept.
We make beautiful photographs keeping the entire process simple and enjoyable.
Part of Savio Journey for launch & promotion
Savio Jewellery unveiled its esteemed Guinness World Record Holder – The Peacock Ring at a dazzling event. Pathfynder was in charge for the entire conceptualization and visualization of the launch event and promotion of the Peacock Ring for our esteemed client Savio Jewellery. Complete content including press releases, brochure content, invitation card, teasers, Emcee content were done by us. Still photo shoot of the ring, AV of the ring, designing of brochure, invitation cards, making of a presentation, handling of digital media was all done at one point i.e Pathfynder 🙂
Website for India’s First Heritage Hotel
We all are aware that a lot goes into creating an eye-catching, user-friendly website. To start with the concept, it’s the efforts of photographers, content writers, web designers and web developers, who work together to produce a website at Pathfynder for our clients. And when it’s about India’s First Heritage Hotel, it has to be unique, creative and should stand out of the crowd. We accomplished the website work of Ajit Bhawan in a month’s time.
The entire design was being made keeping in view the responsiveness to the device, be it desktop computers, laptops, tablets or mobiles.
Social media is an industry built on the base of technology that shifts daily, demanding creativity and innovation because platforms, trends and best practices are constantly changing and evolving.
To develop an effective marketing program, Jaipur Beat which is an online digital magazine of Pink City and a brainchild of Pathfynder, launched the concept of Contestober aimed to celebrate the festive mood of the month October.
Jaipur Beat conducted its first Contestober in association with one of the leading fine dining restaurants of Jaipur ‘The Forresta Kitchen & Bar’. Contestober #1 ‘Forresta Foodesta’ kicked off on October 8, 2014 and ran till October 10, 2014. With interesting brand related question the contest received amazing audience engagement and garnered huge number of likes on Facebook by the food lovers of the city.
Jaipur Beat also initiated and executed another contest in association with Rabhyaa which is a notable jewelry brand of Pink City. Contestober #2 ‘Shine with Rabhyaa’ was set into motion on October 16, 2014 and ended on Dhanteras i.e. October 21, 2014. This contest which tested the basic knowledge of jewelry drew an overwhelming response from the enthusiastic people of the city.
We all know that the selfie obsession has got into the blood of our country’s youth. So to celebrate the love affair of our youth with their cameras, Jaipur Beat in association with Fotopro launched Contestober #3 ‘Fotomania’ on October31, 2014. The selfie lovers of the city participated in the contest with a lot of zeal and the vibrant faces in the pictures clearly justified the saying ‘Self love is the best love’.
The concept, content and creative designs for all the contests were conceived and actualized by Pathfynder to build a loyal fan base for its customers on Facebook. Pathfynder along with Jaipur Beat was able to create an innovative approach and use the power of social media to shape up and attract traffic for the contests successfully.