Digital Campaign For Wild Clicks6!


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Like every year- India’s Only Live Photography Contest by Nature Wanderers was back with a bang and for the 4th time Pathfynder handled its entire Digital Media Campaign. The first time it was in

  • 2012: Canon Wild Clicks Kanha – Season 3
  • 2013: Canon Wild Clicks Pench – Season 4
  • 2014: Canon Wild Clicks Corbett-season5

Conceived and developed as an annual wildlife property by Nature Wanderers, Wild Clicks is one of the most exciting and thrilling wildlife photography competitions to be a part of. With around 100 contestants in Wildclicks Season 6, of various age groups from over different cities of India, they compete against each other for 4 days in the wilderness of Dudhwa National Park, Uttar Pradesh.

Pathfynder initiated the campaign for Nature Wanderers from 9th Dec 2016!

We were focussed to not only put regular updates but updates should be engaging enough both content and design wise.



Apart from creative posts, this was the first time in the history of Wildclicks when GIF’s were also used on Social Media.  GIFs are not only appealing, but also effective as they help enhance a brand’s message with visual content. As GIFs only last a few seconds, their file size is significantly smaller and the process of uploading them is faster comparing to videos, so for a event life Wild Clicks where there is a lot of dependability on mobile phones GIF is a great option for greater visibility.

GIF on Jungle Trails

Making of Countdown Creatives to build excitement for the event-

Designate a hashtag– Hashtags makes it easy to ensure that any piece of content or information, is easily accessible and collected in one place. All updates that went on Social Media by default were put with certain hashtags giving maximum visibility that ultimately helped in search.

#canonwildclicks6 #photography #canonindia#naturewanderers #WildClicks6

Nature Wanderers is India’s pioneering nature photography training organization that aims to spread awareness about environmental conservation through innovative means – primarily photography.  Over the years, Wild Clicks has grown as a competition and has always believed in giving proper recognition to the work of their contestants in some or the other way hosting number of prizes. Prize Creative-15095090_1451809881515470_2879623783241167934_n.jpg

The contest was judged by  BBC Award Winners – Jagdeep Rajput and Ganesh H Shankar


Mentors – Shivang Mehta, Tejas Soni, Saurabh Desai and Sandeep Dutta


A whole new platform was added for social-media coverage of WildClicks6 i.e  INSTAGRAM. Instagram’s Stories feature was used for the first time that helped followers to inevitably see them without needing to build a new audience in a different app. Each day of the event a story of entire day happenings were posted on Instagram

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Digital Campaigns are never easy to handle as it requires time and dedicated efforts and dynamism to be  successful. It is all about a team effort. Cooperation between different members of the organisation is just not enough but cooperation of all those linked with the brand is the key to success.

All-in-all a great branding experience, and we will surely be awaiting the next #Wildclicks somewhere in the wild heaven.




A 4K Short Film showcasing Jaipur’s Diwali Shot entirely on an iPhone 7 plus!


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If you have been wondering about the filmmaking potential of the new iphone 7plus wonder no more. Putting the 4 K video to test we have made the first 4K movie entirely on iphone 7 plus. The film captured the festive mood of Pink City. When iPhone 7 plus was launched experts said that the smartphone camera will behave more like professional digital single lens reflex (DSLR) cameras and can be used for making films as well.
We gave it a try and this particular video by PATHFYNDER was shot in 4K by iPhone 7 plus.

Watch Video-

Festive Mood of Pink City Jaipur captured in 4K by iphone 7plus




‘Monochrome Dreams Colorful Reality’- A Photo Exhibition for Art admirers


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Gaurav Hajela (Managing partner at Pathfynder Solutions) got together with a professional architect Rajan Bhatt and (Founder of Mool Foundation) to organize a juxtaposing photo-art exhibition displaying an array of breath-taking photographs by the theme ‘Monochrome Dream, Colorful Reality’. As the theme and name of the exhibition suggests, there are no points to guess that this one was a fusion of black & white and colourful photographs.



There was an array of black and white pictures depicting the beauty of everyday life by Rajan Bhatt while the right hand side exuded a palette of colors filled in life by celebrations clicked by Gaurav Hajela.

According to Gaurav Hajela it is these carefree moments wherein one can find real joy of life rather than waiting for a grand celebration. As you’d walk along the walls covered by his captures, you’d find yourself thinking about how it is the simple moments that make each day, each minute and each second of a life worth living and relishing without trying too hard to stay happy, be it the smiling girl during holi celebration or a monk child playing cricket at Ladakh. From folk artists to fashion show stoppers his work has covered almost all the subjects.


The inauguration ceremony of Photo-art exhibition was done by Lamp Lighting graced by renowned photographer Sudhir Kasliwal, the founder of Aayojan School of Architecture – Kiran Mahajan, founder-director of Rajasthan University’s Master in European Studies programme and HOD of Dramatics at Rajasthan University, and Center for French and Francophone Studies – Dr. Asha Pande, Principal of The Palace School – Urvashi Warman and other eminent faces of Jaipur.


During all three days of exhibition many eminent personalities of Jaipur city walked in to witness the exhibition. The artists and beholders who walked along the walls covered by the intriguing captures admired the simple moments that make each day, each minute and each second of a life worth living and relishing without trying too hard to stay happy.


The constant flow of visitors was followed by a gala evening in the garden with a dreamy setup, some music and a great stand-up comedy show put up by few boys who made the evening filled with soft tunes and loud laughs.



The day was followed by a private ‘Wine & Cheese’ sponsored by Jaipour Cafe a newly opened Cafe & Bar by Devraj Niwas  along with some very fine music played by the young talented boys and girls.


The last day saw the most crowd as it was a Sunday and people came in one after another to not just see but also talk about the art behind the exhibition and the respective photographs.








Apple’s iPhone 7 Plus is surely a Plusworthy phone-Review

So amidst huge noise and fanfare, the iPhone 7 and iPhone 7 Plus were finally launched on 7th Oct at 7 PM in India. There was unprecedented rush at leading Apple stores with people standing in queues for hours to lay their hands on the latest and supposedly the best iPhone till date. While some were […]

via Apple’s iPhone 7 Plus is surely a Plusworthy phone — Jaipur Beat

The new look of Alsisar Mahal’s Website designed and developed by Pathfynder


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Designing a website can be a long and complicated process. Dealing with clients, designing an eye catching prototype, coding, planning for content, and testing are the activities carried out to produce a user friendly website at Pathfynder . What is more challenging is to recreate a website which you’ve designed earlier. This requires a lot of efforts, and not to forget the deadlines to meet. But the process of creating a unique user experience ultimately inspires viewers to become brand loyal advocates, and that is the biggest satisfaction that we attain.

Alsisar Mahal Old Landing Page

Alsisar Mahal Old Landing Page

Alsisar Mahal New Landing Page

Alsisar Mahal New Landing Page

Alsisar Hotels– the group of heritage, luxury and boutique palace hotels is Pathfynder’s client since 2010. We worked on their different properties’ branding and website creation and re-creation since then.Looking at the fast changing time we need to work on existing design and content and adapt new technological features to render a fresh feel to the users at regular time period.

Photo Shoot –

When we began to recreate the website of Alsisar Mahal, Shekhawati, the main focus was its newly developed property with many newfangled changes and additional destination experiences. A new photoshoot was planned with all new photography gadgets including Canon 7D Mk II, 7D, Go Pro etc together with our photography skills to capture the property with fresh look and feel.

We clicked new photographs at various hours of the day to show real experiences of the particular place during day and night time. In addition, the shoot gave our team a marvelous experience of the royalty.


Alsisar Mahal, Shekhawati



Content Development 


When a website is re-created, the major challenge is to re write the same content with fresh feel keeping in mind the standard factual data.The content of Alsisar Mahal is created to immediately transport the user into a fairytale world of luxuries and royal lifestyle in this 17th century palace at just one go. Its appealing pictures, chosen design, color scheme, navigation, usability, loading times, compatibility and responsiveness, comprehensive site map, social media integration, is in a beautiful sync with the crisp and to the point content.



Approvals and disapproval are part of a game at every point but that certainly does not deter any one of the team members to reproduce a remarkable website. We struggled and juggled and at last we accomplished the website work of Alsisar Mahal in a month’s time.

Website Development

Our aim was to make the website grand, and an appealing one for the connoisseurs of luxury holidays. While developing the website the features like- responsiveness, convenient menu slider, full width images, on hover zoom function were all taken into consideration that helps in making the website more impressive and user friendly.  Also to reduce the effort of a viewer the mouse over function has been used. The entire design is being made keeping in view that the design should be responsive to all the devices, be it desktop monitors, laptops, tablets or mobiles. For the first time, site map was used that help users and search engines index the site and make it more convenient to navigate on smart phones. Under the umbrella of Alsisar Mahal, their most popular Magnetic Fields Festival is also added. This navigates the users to ticket purchase site.


Full width images were used in the website, as they are automatically resized if they get too big on mobile. So here, Pathfynder takes pride in presenting, which is up & live NOW. Do visit the site and leave your feedback in the comment box below!

P.S. Alsisar Hotels’ other properties; Alsisar Haveli-Jaipur and Nahargarh-Ranthambhore are also conceptualized, designed and developed at Pathfynder.


Short Videos and New Website Launch by Pathfynder


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For any company their brand is their reputation. When someone makes a purchasing decision, that decision is based on one thing: does the brand speak to the end user in a way that sets the right perception of your company? We at Pathfynder offer our clients a brand identity—the tangibles of a brand.  We make sure to build brand architecture through deep research, planning, understanding and craft an expressive visual language through interactive websites and videos that becomes the identity of that company. After all, a well-crafted and well presented brand is more attractive. It grabs people’s attention and creates excited fans— those champions that will, at the end, drive success.
Here are few of the recent projects by Pathfynder carried out for various clients

Food Shoot for The Forresta Kitchen and Bar
Food shoot is always an excellent subject for us and that’s the reason we simply loved doing this branding video for our client The Forresta Kitchen & Bar a restaurant based on Forrest theme in the buzzing city of Jaipur.


Product Photo shoots for Color Buckket.
Appealing high quality product photography is essential for apparel e-commerce! And a major part of having an attractive website, these days, also means having high-quality, beautiful images. Recently, we’ve finished concept based product photography for Color Buckket a premium digital print apparel online store for men. Their e-commerce website is also conceptualized and designed by Pathfynder.

Website Designing
Website is very vital to any current day business. Be it just for your hours, your customers are looking for you on the web. Still waiting to own one? Check out this quirky and eccentric website carried out by PATHFYNDER for The Forresta Kitchen and Bar and Alsisar Mahal, Shekhawati!


The Forresta- Outdoor Dining

The entire planning, conceptualizing and designing of Forresta and Devraj Niwas is carried out by Pathfynder. A quick visit to their website will give you a complete idea about the design philosophy.

Videos by Pathfynder

The story of the brand conveyed through a short and engaging #video has now become an integral part of today’s Social Media strategy. We capture the essence of what the client is offering to its customers, and translate their brand’s identity into a visually appealing story through  videos.  Here’s the latest video by PATHFYNDER for our client from hospitality sector Devraj Niwas, Jaipur. The concept here was to bring out the aesthetic ambiance of the property for curious travelers who are coming to stay with them.


Another one for the love of Beetle- the 21st Century Car.  🙂
Video and logo designed by Pathfynder for The BeetleHeritageExpedition2016 by Volkswagen Jaipur


So, what are you waiting for?  It’s time to showcase your business through well-crafted videos, Social Media Identity and a perfect website .


Each project taken up by Pathfynder is a fresh challenge to do new for us. With every assignment to build a brand identity we are able to convey real business purposes, but there’s always a hint of self-depreciation and humor in our work. It is always fresh and represents our edginess 😉

Don’t forget to share your thoughts in the comments section.

The story of launching an ecommerce website for Color Buckket


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We were sitting in our office fiddling while staring at the countdown timer. Time itself seemed to have stood still. Our entire team at Pathfynder was both excited and nervous, after weeks of planning, preparation and hard work we were about to float a new product line concept live.

This was the moment of excitement, anxiety and truth.  Would it be appreciated?

5, 4, 3, 2, 1.

We hit the publish button.


Supporting an ecommerce business launch is a hard work that involves many decisions, revised planning and steps, which need to be put together with right timing.  Pathfynder took up a project a couple of weeks ago to introduce and launch the ecommerce business of Color Buckket – an online merchandise store with crazy, unique and stylish prints for fashion forward individuals. Here’ we’ll share with you the story of launching this beautiful, vibrant and user friendly ecommerce website for Color Buckket!



Remember the times when going to our favourite shop was an exciting adventure? Those colourful racks and enticing new products would stimulate our desires to buy everything at once!! Visiting the shopping malls and shops was altogether an exciting experience. Those memories inspire us today to create innovative and appealing ecommerce website for our clients.  We created a story board for the photo shoots of the products; each image handsomely tells a story of the man wearing the label Color Bukket. We researched on international model shoots to make sure that the website appears to be of global standards!  While conceptualizing the ecommerce website of Color Buckket, our team of creative minds was clear on some points; enthral the customers by presenting product range in grand new ways, with the use of fascinating designs and emotive language approach, and create stimulating shopping experiences that ensure the customers always return for more.

Photo shoot

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Like all marketing planning, a photo shoot should have a purpose and a goal. We aimed for a pre planned, decided target and hit that within the time limit. Right from the selection of models, their coordination and styling to the real time photo shoot and final delivery, our team of professionals left no stone unturned to make it a successful one! The selection of models, which included rounds of screen tests, dress rehearsals and mock shoots in our own studio at Pathfynder as well as some of the most exotic locations in and around the Pink City, was a firsthand experience for our team of professionals too. Good photography after all is vital for online retailers; therefore we used best in the industry equipments for the shoot like Canon EOS 7D, 7D Mark II, Lenses from 50 – 200 mm, 600D and 500D with latest technology supporting gadgets like tripods, Mac book and camera remote.


To come out with most creative end results, we experimented with lights and how can one forget to mention about the handpicked props for the shoot. Hence when the end result is so much satiating, we would say it was worth digging into cosy shopping streets of the city and bargaining with luxury car and exotic destination resort owners.  Apart from that, even the fluctuating weather on shoot days did not deter our team from performing for this mutual goal for Color Buckket .  Enjoy a sneak peek into Behind the Scene video of Color Buckket photo shoot to have a sleek idea 😉



Even in the most likely and favourable circumstances, we need to touch up a model’s skin tone or remove unwanted marks after shoot. A proper photo processing and color correction was not at all challenging for the expert professionals at Pathfynder. We walked on the cake with this step and the final result can be seen in the website


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With the most attractive and interesting look of the ecommerce website of Color Buckket in place, we entirely focused on creating an exciting shopping experience for their customers. Thinking more practically, we developed the tools that make the website appear (user friendly) accessible to all, from casual shoppers who browse at a leisurely pace to people who want to find a specific product on a click. The wonderful line of merchandise by Color Buckket made it easy for us to play with the colors. The fascinating, off beat and crazy prints and designs in their range of Shirts, t-shirts, ties, pocket squares and bows fostered our “creative keeda” to conceive fantastic designing.

Social Media


Additional content always helps a brand or product in standing out from competitors and allows the search engines to find out that you are more than just an ecommerce site selling products. Way before the website was launched we were all over the social media with Color Buckket merchandises. We exploited the tools of instagram with intriguing photographs of the prints, designs and the smart content on facebook and wordpress helped us bring more traffic on their website.

The revolutionary real-time communication is allowing brands to build momentum through organic social interaction. We cashed on this wonderful tool by getting others involved in the conversation and the process of sharing through Facebook, Instagram and wordpress.  The strategic pitch of content with right Search Engine Optimizing words made it easy for the brand to encourage fans and get involved in communication.

Check out the teasers and content posted on Social Media platforms of Color Buckket, which really made the people want it 😀

With our under one roof ecommerce launch solution, we delighted Color Buckket and reminded them how exhilarating shopping can be on their ecommerce website.


You too are planning to own a powerful, profitable online shop? Just take the first step  – contact Pathfynder now !!


The glorious journey of Pathfynder in 2015

It is evidently wonderful to see any change or development in the company you’ve nurtured year after year. Pathfynder saw and delivered incredible projects over the last couple of years, especially the year 2015. While most of the ventures and projects signify progressive developments in the social media and branding industry of Rajasthan while some evoke nostalgia for the achievements in the past. Pathfynder and its team strives to bring in revolutionary changes and developments in the Social Media Industry, here’s a review of some cherished moments we saw in Pathfynder..


Soul Of Rajasthan, a Coffee Table Book Launch

After the roaring success of the first edition of ‘Soul of Rajasthan’, Pathfynder launched Soul of Rajasthan – Second Edition in the year 2015.   The Second edition was again a beautiful journey that takes the reader through the different faces of Rajasthan. To be precise the true soul of Rajasthan is cocooned in this book that comprises 144 pages, 143 outstanding photographs clicked by Gaurav Hajela and the impressive content written by team Pathfynder.

The book is an attempt by PATHFYNDER to present Rajasthan’s religious kaleidoscope, in an altogether different way.


IIJW Journey from Concept to Conceptualization for the Brand Birdhichand

IIJW is an international platform that held every year in Mumbai, showcasing the extraordinary range of jewellery design and craftsmanship skills within the Indian jewellery industry.

Team PATHFYNDER handled a part of the show’s conceptualization, planning, and implementation, PR for the brand Birdhichand Jewellers. Pathfynder also did the entire print & digital campaign along with live coverage of the event.  During the same time their new responsive website was also launched, which was designed and developed by us.


Launch of our new Studio

Photography is part of our business and we know that the right quality equipment and with state of the art infrastructure, we can make a big difference to the results. We feel very proud with the opening of our studio, which has all the modern facilities and equipment’s required for photography, be it for fashion, product, portfolio and e-commerce photoshoots.

In the month of September, it was a major breakthrough to have launched our own studio and undertaking all photo-shoots for our existing as well as new customers.


E-commerce Website

The year 2015 was important as Pathfynder ventured into the making e-commerce websites that provides complete e-commerce solution to our clients. Ecommerce websites designed and developed by Pathfynder give a surprisingly easy and convenient way to sell products online.

The online shopping experience, which was once reserved for major online retailers, is now our forte. Our e-commerce websites gives the convenience of a fully integrated free shopping cart and a secure checkout. Our e-commerce websites are designed with search engines in mind and are optimized accordingly.

Fashion Shoot

Khushboo-e-Rajasthan (Corporate Social Responsibility)

Conceived and developed by Jaipur Beat, the biggest online magazine in Jaipur, under the umbrella of Pathfynder, initiated Khushboo- e-Rajasthan which was one of the most gripping online photography contest.

In the year 2014 the event started as Khushboo- e Jaipur and it won many hearts thus was back again. The contest received tremendous response from the avid and amateur photographers of the city and beyond.  As Pathfynder’s Corporate Social Responsibility, Khushboo- e- Rajasthan was a delightful treat to eyes, showcasing incredible and fascinating photographs of Rajasthan and cultural vibrancy contributed by the natives of Rajasthan.


Fashion shoots for multiple brands for e-commerce website

While selling clothing/accessories online, professional photography is the most powerful tool. In the year 2015 Pathfynder undertake photography projects for e-commerce websites. We pride ourselves in having the skills, the staff and the facilities to provide the images with high quality.

Our shoots are well conceptualized with storyboards, we hire models, stylist, select the location and arrange for props according to the concept.

We make beautiful photographs keeping the entire process simple and enjoyable.


Part of Savio Journey for launch & promotion

Savio Jewellery unveiled its esteemed Guinness World Record Holder – The Peacock Ring at a dazzling event. Pathfynder was in charge for the entire conceptualization and visualization of the launch event and promotion of the Peacock Ring for our esteemed client Savio Jewellery. Complete content including press releases, brochure content, invitation card, teasers, Emcee content were done by us. Still photo shoot of the ring, AV of the ring, designing of brochure, invitation cards, making of a presentation, handling of digital media was all done at one point i.e Pathfynder 🙂


Website for India’s First Heritage Hotel

We all are aware that a lot goes into creating an eye-catching, user-friendly website. To start with the concept, it’s the efforts of photographers, content writers, web designers and web developers, who work together to produce a website at Pathfynder for our clients. And when it’s about India’s First Heritage Hotel, it has to be unique, creative and should stand out of the crowd. We accomplished the website work of Ajit Bhawan in a month’s time.

The entire design was being made keeping in view the responsiveness to the device, be it desktop computers, laptops, tablets or mobiles.

Ajit Bhawan




Ajit Bhawan- India’s First Heritage Hotel Website Goes Live


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Screen Shot 2015-07-08 at 3.32.08 pmWe all are aware that a lot goes into creating an eye-catching, user-friendly website. To start with the concept, it’s the efforts of photographers, content writers, web designers and web developers, who work together to produce a website at Pathfynder for our clients. Phew! That’s a lot of work, plus the deadline to meet. But the process of creating a unique user experience ultimately inspires viewers to become brand loyal advocates, and that is the biggest satisfaction that we attain.

Supposed to be India’s first heritage hotel, Ajit Bhawan in Jodhpur is a splendid mansion built by Maharaja Ajit Singhji of Jodhpur. At one point of time, the palace had been the home to the Maharaja. Part of this palace is still occupied by the royal family. As this huge mansion allures many tourists with its royal appeal it was not easy to make the website for the same depicting the true beauty of the place.


When the website is designed, the main focal point is it’s appealing pictures, unique design, color scheme, brands logo, navigation, usability, loading times, compatibility and responsiveness, comprehensive site map, social media integration, original and factually correct content creation. Approvals and disapprovals are part of a game at every point but that certainly does not disappoint any one of the team members. We struggled and juggled and at last we accomplished the website work of Ajit Bhawan in a month’s time.

website screenshot1

Our Philosophy

Our aim was to make the website unique, but to keep it simple. Presence of a distinctive feature like conversion of sketch to its original picture makes the landing page more impressive.  Also to reduce the effort of a viewer the mouse over function has been used. The entire design is being made keeping in view that the design should be responsive to the device, be it desktop computers, laptops, tablets or mobiles. For the first time, site map was used that help users and search engines index the site and make it more convenient to navigate on smart phones. Under the umbrella of Ajit Bhawan there exists two websites –Ajitbhawan and Rawla Narlai. website AJIT BHAWAN RAWLA NARLAI screen shot website 2 Ajit Bhawan The designs of each are in the sync with the main website but on the other hand the selection of color scheme for both goes according to the original color of the property. creative launch1 Full width images were used in the website, as they are automatically resized if they get too big on mobile. So here, Pathfynder takes pride in presenting, which is up & live NOW. We humbly request to visit the site and give your feedback for the same!





Coffee Table Book- Soul Of Rajasthan launched successfully


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Soul Of Rajasthan

After the roaring success of the first edition of ‘Soul of Rajasthan’, the leading branding and marketing firm, Pathfynder launched Soul of Rajasthan – Second Edition.  

In a glamorously unique style, the launch event of the book was held at Mool Foundation in two days of exhibition and free reading sessions on March 21 and 22, 2015 .

soul of rajasthan book

Prominent personalities and dignitaries came to visit the event and spent a pretty good time in appreciating and admiring the different chapters and the whole of Soul Of Rajasthan– the Coffee Table Book !


Jaipur’s great businessman and socialite Mr. Sudhir Mathur praised the Coffee Table Book Soul Of Rajasthan with heartening words “A great collection of photographs and write ups. Great going, I am Impressed” and the person behind MOOL Foundation Rajan Bhatt said, “What a happy journey through Rajasthan J Good Stuff Gaurav and Pathfynder Team”  while a young boy Rahul Saraswat said, “Being a rajasthani i felt more proud and glad today ..true gem of rajasthan Gaurav sir ..thank u for showcasing rajasthan so beautifully…” Such straight from the heart reviews from our guests truly overjoyed our team who worked day in and out to come up with the “Soul Of Rajasthan.”

Sudhir Kasliwal

Gaurav Hajela with Mr.Sudhir Kasliwal, owner of Gem Palace, a big collector of the vintage cars and a passionate photographer from Jaipur.

The Second edition fabulously took all the guests and attendees on a beautiful journey throughdifferent faces of Rajasthan. Aprt from the city some foreign tourists too showed interest and gained in-depth information about the book at the event.

Comprising 144 pages, 143 photographs, the Coffee Table book contained 117 photographs clicked by Gaurav Hajela, the Founder of Pathfynder and the Author of Soul Of Rajasthan. The content of the team stands out with beautiful heads (Titles).

The preview and exhibition of Soul of Rajasthan was a grand success that saw the glitterati of Jaipur from various fields like art, photography, marketing, social media, as well as genuine art lovers of the town.

Team Pathfynder

Team Pathfynder

We are delighted with the love, blessings, appreciation and encouragement received in last two days during our exhibition for the book Soul of Rajasthan . Would like to thank each and all for making the launch of Soul of Rajasthan’s second edition a great success 🙂

The book ‘Soul of Rajasthan’ is available for sale on along with a strong presence on social media platforms viz. Facebook, Instagram and twitter.