“Steve’s vision lives on at Apple Park and everywhere at Apple. Today and always, we honor him. It’s taken some time, but we can now reflect on him with joy, instead of sadness,” said Tim Cook at the launch of 10th-anniversary-edition iPhone at the all-new Steve Jobs Theater on its new “spaceship” campus, where it … More Everything Big that happened at Apple’s 10th Anniversary Event; unveiling iPhone X!
Google’s YouTube, the most widely used video platform, is finally, yes finally getting a makeover on desktop. Plus, the platform is also getting a brand new logo and icon which is the first-ever major change made to YouTube logo since its launch 12 years ago! The multi-billion company had been testing material design based changes … More YouTube gets a makeover, unveils a new logo, refreshing new desktop design and more!
Reliance Jio finally revealed the full features of Jio phone on its website on the first day of its pre-bookings. Jio phone mainly aims at 2G phone users, who are yet to join the Jio family. The handset is “originally free” but you have to pay a sum of Rs.1500 as refundable security deposit which … More Reliance Jio JioPhone pre-booking begins: Here’s a peek of all specifications of the 4G VoLTE phone
It’s no secret that Instagram is taking over the social media with its more than 700 million users and cool new features. And some fantastic features have been added in last few weeks, focusing more on Instagram Stories, which now has some amazing add-on to make it more effective and dynamic. So, let’s get started! … More 6 NEW AMAZING FEATURES OF INSTAGRAM YOU MUST CHECK OUT FOR YOUR BRAND!
WYSIWYR. What you see is what you remember. And we are not talking about photographs here. We are talking about the advertising that is age-old way of presenting our brand on various platforms like Print, Radio, TV, Hoardings, and Social Media. Advertisements have been here for centuries now and have existed in all forms that … More Cinema Advertising -An Essential part of your Media Plan in 2017- Pathfynder!
Brands are increasingly using video content to engage audiences on social media. No doubt, Video is the future of content marketing. For any social media campaign, or branding exercise, video works as one of the best tools. Facebook has really begun to focus on video content and thus you find the latest change … More Now, Brands can spotlight their creative content on their Page cover!
Facebook completes 13 years of being, today and we cannot be happier. One of the most solid social media platforms that grew stronger with time is definitely also a favorite for all marketers. On its 13th anniversary, we share 13 ways in which Facebook changed the way brands promoted themselves and also how Pathfynder grew … More 13 Things On Facebook That Changed Brand Building
For Pathfynder, every New Year brings in new hopes and new tasks to be accomplished. However, the Year 2016 has been exceptional for the whole team. We were laden with some new and amazing challenges and we were lucky to have them executed with immense success. Pathfynder was lucky to add some more clients to its … More Pathfynder: Journey 2016
Hard work, perseverance, sincerity, time management and many more adjectives can be added to this list, which seems like a list of requirements for a person handling any project or a job. However, when it comes to taking up Brand Management projects by Pathfynder the only and most important quality that leads us to the … More Jai’pour Cafe & Bar – Another brand story beautifully told
Like every year- India’s Only Live Photography Contest by Nature Wanderers was back with a bang and for the 4th time Pathfynder handled its entire Digital Media Campaign. The first time it was in 2012: Canon Wild Clicks Kanha – Season 3 2013: Canon Wild Clicks Pench – Season 4 2014: Canon Wild Clicks Corbett-season5 Conceived and … More Digital Campaign For Wild Clicks6!