It is evidently wonderful to see any change or development in the company you’ve nurtured year after year. Pathfynder saw and delivered incredible projects over the last couple of years, especially the year 2015. While most of the ventures and projects signify progressive developments in the social media and branding industry of Rajasthan while some evoke nostalgia for the achievements in the past. Pathfynder and its team strives to bring in revolutionary changes and developments in the Social Media Industry, here’s a review of some cherished moments we saw in Pathfynder..
Soul Of Rajasthan, a Coffee Table Book Launch
After the roaring success of the first edition of ‘Soul of Rajasthan’, Pathfynder launched Soul of Rajasthan – Second Edition in the year 2015. The Second edition was again a beautiful journey that takes the reader through the different faces of Rajasthan. To be precise the true soul of Rajasthan is cocooned in this book that comprises 144 pages, 143 outstanding photographs clicked by Gaurav Hajela and the impressive content written by team Pathfynder.
The book is an attempt by PATHFYNDER to present Rajasthan’s religious kaleidoscope, in an altogether different way.
IIJW Journey from Concept to Conceptualization for the Brand Birdhichand
IIJW is an international platform that held every year in Mumbai, showcasing the extraordinary range of jewellery design and craftsmanship skills within the Indian jewellery industry.
Team PATHFYNDER handled a part of the show’s conceptualization, planning, and implementation, PR for the brand Birdhichand Jewellers. Pathfynder also did the entire print & digital campaign along with live coverage of the event. During the same time their new responsive website www.bgjewellers.in was also launched, which was designed and developed by us.
Launch of our new Studio
Photography is part of our business and we know that the right quality equipment and with state of the art infrastructure, we can make a big difference to the results. We feel very proud with the opening of our studio, which has all the modern facilities and equipment’s required for photography, be it for fashion, product, portfolio and e-commerce photoshoots.
In the month of September, it was a major breakthrough to have launched our own studio and undertaking all photo-shoots for our existing as well as new customers.
The year 2015 was important as Pathfynder ventured into the making e-commerce websites that provides complete e-commerce solution to our clients. Ecommerce websites designed and developed by Pathfynder give a surprisingly easy and convenient way to sell products online.
The online shopping experience, which was once reserved for major online retailers, is now our forte. Our e-commerce websites gives the convenience of a fully integrated free shopping cart and a secure checkout. Our e-commerce websites are designed with search engines in mind and are optimized accordingly.
Khushboo-e-Rajasthan (Corporate Social Responsibility)
Conceived and developed by Jaipur Beat, the biggest online magazine in Jaipur, under the umbrella of Pathfynder, initiated Khushboo- e-Rajasthan which was one of the most gripping online photography contest.
In the year 2014 the event started as Khushboo- e Jaipur and it won many hearts thus was back again. The contest received tremendous response from the avid and amateur photographers of the city and beyond. As Pathfynder’s Corporate Social Responsibility, Khushboo- e- Rajasthan was a delightful treat to eyes, showcasing incredible and fascinating photographs of Rajasthan and cultural vibrancy contributed by the natives of Rajasthan.
Fashion shoots for multiple brands for e-commerce website
While selling clothing/accessories online, professional photography is the most powerful tool. In the year 2015 Pathfynder undertake photography projects for e-commerce websites. We pride ourselves in having the skills, the staff and the facilities to provide the images with high quality.
Our shoots are well conceptualized with storyboards, we hire models, stylist, select the location and arrange for props according to the concept.
We make beautiful photographs keeping the entire process simple and enjoyable.
Part of Savio Journey for launch & promotion
Savio Jewellery unveiled its esteemed Guinness World Record Holder – The Peacock Ring at a dazzling event. Pathfynder was in charge for the entire conceptualization and visualization of the launch event and promotion of the Peacock Ring for our esteemed client Savio Jewellery. Complete content including press releases, brochure content, invitation card, teasers, Emcee content were done by us. Still photo shoot of the ring, AV of the ring, designing of brochure, invitation cards, making of a presentation, handling of digital media was all done at one point i.e Pathfynder 🙂
Website for India’s First Heritage Hotel
We all are aware that a lot goes into creating an eye-catching, user-friendly website. To start with the concept, it’s the efforts of photographers, content writers, web designers and web developers, who work together to produce a website at Pathfynder for our clients. And when it’s about India’s First Heritage Hotel, it has to be unique, creative and should stand out of the crowd. We accomplished the website work of Ajit Bhawan in a month’s time.
The entire design was being made keeping in view the responsiveness to the device, be it desktop computers, laptops, tablets or mobiles.