The Forresta Kitchen & Bar hosted Kingfisher Beer-Up day-before yesterday, on May 8th, and Pathfynder, as its social-media partner, covered the event LIVE across all the social-media platforms on which this fine-dining restaurant has its presence.
The entry to event was by invitation only and the RSVP was a Twit-invite, through Twitter. Kingfisher announced about the event on Twitter 5 days in advance from their official handle “@kingfisherworld” with #KFBeerup as the hash-tag. The RSVP was opened on 3rd May and within minutes 50 slots were complete.
The major coverage was through Twitter , Instagram and Facebook.
A day before the event, creatives were made, star moments from the season 1 (of this event) were posted and glimpses of the on-going preparations at the Forresta lawns and pool-side were sneak-peeked, to be shared on the restaurant’s profile as well as on other well-known( Facebook and Twitter) profiles of Jaipur. This gave the event an enthusiastic head-start and the word spread to the target audience of the event, in this case, it was the age-group of 18-30.
When the party is about beer, a national series beer competition, awesome music, and lots of young crazy crowd, the audience across the city is already hooked to their social-media profiles for by-the-minute updates of the event. Add to it an organising partner that is the world-wide mascot for good times, Kingfisher Beer, and we are all set to drench the Pink City with beer fun and wicked games that they would remember for a long time to come!
Tweets about the uniquely named games like Beer Sucker and Beer Premiere League, their country-wide champions, previous season’s records of these games, that just had-to-be broken, kept the followers hooked. In order to participate the crowd had to tweet their names to the Kingfisher Twitter handle, and the quickest ones were next on-stage to compete.
A whole new platform was added for social-media coverage of KFBeerUp, Instagram! Videos were posted through Instagram, and photo albums were posted on on Facebook, with the official partners tagged in them.
The Forresta Kitchen and Bar was the page everybody was watching and an all-new country-wide followers were added to their social-media platform. Forresta added around 15 new followers after the event, on its Twitter profile!
Kingfisher’s more-than energetic social-media coverage on their page, made for an excellent partnership for the night. They frequently re-tweeted Forresta’s posts.
All-in-all a great experiential-marketing experience, and we will surely be awaiting the next #KFBeerUp in Jaipur, but till then, keep partying at the Forresta Kitchen and Bar!!