Now, Brands can spotlight their creative content on their Page cover!

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Brands are increasingly using video content to engage audiences on social media. No doubt, Video is the future of content marketing. For any social media campaign, or branding exercise, video works as one of the best tools.
 
 
Facebook has really begun to focus on video content and thus you find the latest change of moving pictures replacing Cover Pics to cover videos to allow brands to tell their brand story.
It’s simple!! We just did for our clients. Follow the steps and go ahead…
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1. Upload a cover video in the same way you upload a cover photo now. Choose from the available options
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2. Video Dimensions– Cover videos dimensions need to be 820 x 312 pixels
3. Length-  Cover videos can be anywhere from 20-90 seconds long and can loop in any way you want.
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4. Mute/unmute option- Cover videos are preset to have the sound muted, so if a user wishes to hear the video they must manually turn the sound on.
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5. Ready to Publish-
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Once a cover video has been created, video will render when people visit the Page.
By making cover video available, help your brand to create more engaging interaction and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent space: your Page cover.
 

13 Things On Facebook That Changed Brand Building

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Facebook completes 13 years of being, today and we cannot be happier. One of the most solid social media platforms that grew stronger with time is definitely also a favorite for all marketers. On its 13th anniversary, we share 13 ways in which Facebook changed the way brands promoted themselves and also how Pathfynder grew and experimented with Facebook.

1.) The Facebook Wall – That’s the first wall in human history that no one minds to talk to. When Facebook launched, the wall became the medium for everyone to speak out their thoughts on any and everything. Many brands also took advantage of the huge reach of Facebook and created their profiles on Facebook. Brands started posting creative content for their promotion.

2.) Images/Graphic Designs – Once Facebook gave way for posting images/graphics on the profiles, brands and marketing companies started promoting their pages with creative graphic designs. Pathfynder, being a marketing agency, definitely has a lot of fun creating beautiful graphical designs for its clients.

In Pic: Facebook Creatives for Pathfynder’s clients: Alsisar Haveli, VolkswagenJaipur,                                                           Skylights Cafe & Forresta Kitchen & Bar

3.) The Video Stories – Being able to play advertisements and videos on Facebook definitely gave a chance to many brands to narrate beautiful stories about their products and services, to a larger audience.

In Pic: A video coverage for our client, Ajit Bhawan, as posted on Facebook

4.) Brand Pages – Since Facebook became a huge platform for marketing it gave brands a chance to create their brand pages and promote their brands more effectively. As a branding firm, it became quite comfortable for Pathfynder to manage brand pages of our client through one account and we can’t thank Facebook enough for that.

In Pic: Pages of Volkswagen Jaipur & Blue Turban (as managed by Pathfynder)

5.) Location – Over the years Facebook added a lot of features that have all been of some good consequences for the brand. Location is another feature that has been useful for brands to connect with their audience across the world.

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In pic: A Facebook post for Amar Mahal, Orchha, by Pathfynder (Using Location always helps)

6.) Facebook Ads – Facebook Ads definitely came as a boon for marketers when they got a chance to choose their audience through Facebook Ads. With the introduction of these ads brands could now choose and build large communities on Facebook.

7.) GIF – Introduction of GIF’s to Facebook was another milestone for both, Facebook and the brands. Being able to use unique features for brand promotion definitely helped a lot in digital media marketing. Pathfynder’s creative team definitely has the best time conceptualizing and creating GIF’s for the clients. 

In Pic: GIF created for Pathfynder’s client Jai’pour (for their launch)

8.) Feelings – Adding emotions to your posts on Facebook through Emoticons is definitely a big to influence people. The marketing world definitely had a party with such beautiful feature. 

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In Pic: A Facebook Post for our client, On The Rocks (Feelings definitely speak more than words)

9.) Live video – While brands got huge success by interacting with their target audience through events, Facebook gave them a chance to connect to thousands of more audience through the option of live video posting.

In Pic: Live Video of Jaipur Literature Festival by Jaipur Beat

10.) Events – How many clients can one reach out to, by advertising in print media once and for what cost? Well, when Facebook introduced, event creation, on pages, it turned out to be a wonderful opportunity to reach out to a lot of people for an event.

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In Picture: Event Created for Jaipur art Summit by Pathfynder

11.) The Blue Tick – Doesn’t just every brand wants to get their Facebook pages officially recognized with the Blue Tick, so that their fans can know that it’s their real page.

12.) Panorama shots – Probably for a lot of brands related to travel and tourism this was the feature that attracted them the most. So many tourism brands have used this feature to allure their fans on Facebook and we can say this because we really enjoy doing the same for Jaipur Beat.  

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In Pic: Panorama shot of Stature Circle, Jaipur for Jaipur Beat

13.) Page Promotion – Facebook gives options to brands to promote themselves among people who share the same interest as that of the brand. That’s one thing that every brand looks out while placing themselves on Social media.

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In Pic: Promotions for Latlong Jaipur event

All we can say is that Facebook, has been a superb platform for brands, to promote themselves and we are sure that it will continue to do so. Happy Anniversary Facebook 🙂

 

Pathfynder: Journey 2016

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For Pathfynder, every New Year brings in new hopes and new tasks to be accomplished. However, the Year 2016 has been exceptional for the whole team. We were laden with some new and amazing challenges and we were lucky to have them executed with immense success.

Pathfynder was lucky to add some more clients to its list and was also fortunate enough to expand its horizon and try some really new things. Not that it is easy to explain or write about the hard work that went behind all that success that has come to us this year but still sharing beautiful journey with our audience has always been a pleasure. So we gladly share a few of the tasks that we took upon this year and how they were accomplished.

Pathfynder is a brand management agency that takes cares of all the elements of marketing and promotion of its client’s brands. Be it Digital marketing, ATL campaigns or BTL we are there to promote our brands in the best and unique way possible.

Website Development

Website of a brand or company is not just a digital address but it is the face of a brand for the audience. So when this year we were given a challenge to create websites for so many amazing brands with so many different requirements and products then developing a complete new concept for everyone seemed a little difficult.  However tough may be the task but if you are ready to work on it with perseverance and passion the results are always glorious. So as a result of our hardworking design and development team we were able to deliver some amazing websites to our clients. Right from Ranthambore Kothi to Alsisar Mahal, Colour buckket, Blue Turban, Jai’pour Café & Bar & Pravas tours, each of our client’s website has a different vision and a unique set of target audience but the same team behind all of them.

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Home Page for website developed for Ranthambore Kothi

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Home Page for website developed for Alsisar Mahal

Photo shoots

Photo shoots happen to be a very important part of brand management as the final products of these shoots is used to represent a brand at numerous platforms. This year we got a chance to work with brands from industries like Hotels, Cafés, Jewelry, E-Commerce portals and Fashion.

Our team worked on each of these brands with a completely unique storyboard and we are proud of how the results have come out. the clients for whom we got a chance to do photo shoots this year were: – Ranthambore Kothi, BMW, Jaipur Ratna, Skylights Cafe, Forresta, Alsisar Mahal, Amar Mahal, Color Buckket, Jai’pour Cafe & Bar & Raghvendra Rathore

Photo Shoot for Jai’pour Cafe & Bar

Photo shoot done for Jaipur Ratna

Video Shoots

Video are again very important as a brand has just one shot at a time to create a brand story and present it to the customers. Videos shoots become even trickier when they are to be posted live. Tricky or not, this year our team scaled new heights while making some amazing videos for our clients. Right from conceptualization to creating a story board to production everything at our video shoots has been done with precision and as always the results prove to be better.

Last year we covered the videos for the following Brands & events: Vintage Car Rally, Forresta, Shahpura Hotels, Ajit Bhawan, Skylights Cafe, Jaipur Ratna, Beetle Expedition, Amar Mahal, Orchaa, Jaipour Cafe & Bar, 4 K short film showcasing Jaipur’s Diwali, Food Trail -Jeeman & Akshat Group.

 

 

Video shoot done for Amar Mahal, Orchha

Jeeman: A personal endeavor to capture Jaipur’s famous food items

E-Commerce Portals

This year we got a chance to launch two big E-commerce Portals, Color Buckket & Blue Turban by Birdichand Ghanshyamdas. Colour Buckket is a portal for apparel shopping for men whereas Blue Turban showcases silver jewelry by Birdichand. Launching both of them was an amazing experience.

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E-Commerce Portal for Color Buckket

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E-Commerce Portal for Blue Turban

 

Personal Endeavors

Apart from creating unique brand identities Pathfynder also got involved in a few personal endeavors. Gaurav Hajela, co-founder of Pathfynder, conducted a photography exhibition, Monochrome Dreams Colorful Reality.

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Events

Pathfynder as a brand management agency also manages digital and social media for events. additionally we also make creative concepts to promote vents. This year too we got to participate in many events as a creative partner. The events that we promoted were:- Rajasthan Automotive Sports Club, Wild Click 6 and Jaipur Art Summit as Media Partner.

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Pathfynder team managed Social media promotion for the event- Jaipur Art Summit

Videos for Launch Events/Others

Apart from brand story creation for many brands our team also created videos for event launches. We covered launch of the international Salon brand, F Salon, Taj Rambagh Steam’s menu launch, live video for Jaipur Literature Festival, Teej Festival in Jaipur and many more. We also did some videos for our personal projects like a 4K Film covering Jaipur’s Diwali, An interview with Bibi Rusell and a video of Sambhar Lake.

4K Video shoot of Jaipur’s Diwali by I Phone 7

Interview of Bibi Russell

Miscellaneous 

Pathfynder was also involved in other creative activities like Posters and other stationary creation for GITB, Rajput Automotive Car, Jewelry Association Show and Jaipur Ratna.

Technology Commissioned 

 

Apart from creating amazing brand campaigns for our clients we also give ourselves a chance to grow technologically. In the past year many new tech gears were commissioned by the Pathfynder team like i Mac 5 K & iPhone 7. We also used Drone for the first time this year for many of our shoots.

 

Much required Vacation

After such huge amount of hard work comes some hard core vacations. No doubth that apart from work the year was filled some short and beautiful vacations. 2 quick trips to Goa and one to the suburb of Shimla, Shonghi were enough to rejuvenate us and get back o work.

We are sure like the work and fun filled year 2016, the New Year will also be amazing and rocking. Happy New Year.

Jai’pour Cafe & Bar – Another brand story beautifully told

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Hard work, perseverance, sincerity, time management and many more adjectives can be added to this list, which seems like a list of requirements for a person handling any project or a job. However, when it comes to taking up Brand Management projects by Pathfynder the only and most important quality that leads us to the kind of work that we do is, PASSION.  In all our past campaigns, the kind of results that our team has produced is clearly a result of the passionate and dedicated team members.

Once again our team proved the same while we did a campaign for a beautiful café that recently opened up in Jaipur, Jai’pour Café and Bar. The café is based on the theme of Greece and is a heaven for people who are on a lookout for a place with a blissful ambience, scrumptious food and a, ‘to die for’ drinks menu.

When the challenge of doing a promotional video for the same came up, the whole team geared up to capture Greece, through the lens. A storyboard that envelops the intricate details of the café and their delicious menu was prepared and the team was ready to shoot the beautiful, one of its kind café and bar in Jaipur.

Covering the whole place covered in shades of blue and white and laden with bougainvillea plants was covered thus:

With this video the café was launched and opened for public. Apart from the video our creative team is also responsible for managing the social media pages of the brand and their PR. To give the brand a positive social media presence the Café was launched on Facebook with the following creative:

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To promote café through media, a proper press release was designed to tempt people to visit the café. Here’s how media covered the newly opened café.

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The video of the campaign has been well received by the audience and the team is well prepared to take their digital presence to new heights. With this we are proud to add another feather to our cap and we are determined to repeat this over and over again with new brands and newer and creative concepts.

Digital Campaign For Wild Clicks6!

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Like every year- India’s Only Live Photography Contest by Nature Wanderers was back with a bang and for the 4th time Pathfynder handled its entire Digital Media Campaign. The first time it was in

  • 2012: Canon Wild Clicks Kanha – Season 3
  • 2013: Canon Wild Clicks Pench – Season 4
  • 2014: Canon Wild Clicks Corbett-season5

Conceived and developed as an annual wildlife property by Nature Wanderers, Wild Clicks is one of the most exciting and thrilling wildlife photography competitions to be a part of. With around 100 contestants in Wildclicks Season 6, of various age groups from over different cities of India, they compete against each other for 4 days in the wilderness of Dudhwa National Park, Uttar Pradesh.

Pathfynder initiated the campaign for Nature Wanderers from 9th Dec 2016!

We were focussed to not only put regular updates but updates should be engaging enough both content and design wise.

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Apart from creative posts, this was the first time in the history of Wildclicks when GIF’s were also used on Social Media.  GIFs are not only appealing, but also effective as they help enhance a brand’s message with visual content. As GIFs only last a few seconds, their file size is significantly smaller and the process of uploading them is faster comparing to videos, so for a event life Wild Clicks where there is a lot of dependability on mobile phones GIF is a great option for greater visibility.

GIF on Jungle Trails

Making of Countdown Creatives to build excitement for the event-

Designate a hashtag– Hashtags makes it easy to ensure that any piece of content or information, is easily accessible and collected in one place. All updates that went on Social Media by default were put with certain hashtags giving maximum visibility that ultimately helped in search.

#canonwildclicks6 #photography #canonindia#naturewanderers #WildClicks6

Nature Wanderers is India’s pioneering nature photography training organization that aims to spread awareness about environmental conservation through innovative means – primarily photography.  Over the years, Wild Clicks has grown as a competition and has always believed in giving proper recognition to the work of their contestants in some or the other way hosting number of prizes. Prize Creative-15095090_1451809881515470_2879623783241167934_n.jpg

The contest was judged by  BBC Award Winners – Jagdeep Rajput and Ganesh H Shankar

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Mentors – Shivang Mehta, Tejas Soni, Saurabh Desai and Sandeep Dutta

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A whole new platform was added for social-media coverage of WildClicks6 i.e  INSTAGRAM. Instagram’s Stories feature was used for the first time that helped followers to inevitably see them without needing to build a new audience in a different app. Each day of the event a story of entire day happenings were posted on Instagram

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Digital Campaigns are never easy to handle as it requires time and dedicated efforts and dynamism to be  successful. It is all about a team effort. Cooperation between different members of the organisation is just not enough but cooperation of all those linked with the brand is the key to success.

All-in-all a great branding experience, and we will surely be awaiting the next #Wildclicks somewhere in the wild heaven.

 

 

A 4K Short Film showcasing Jaipur’s Diwali Shot entirely on an iPhone 7 plus!

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If you have been wondering about the filmmaking potential of the new iphone 7plus wonder no more. Putting the 4 K video to test we have made the first 4K movie entirely on iphone 7 plus. The film captured the festive mood of Pink City. When iPhone 7 plus was launched experts said that the smartphone camera will behave more like professional digital single lens reflex (DSLR) cameras and can be used for making films as well.
We gave it a try and this particular video by PATHFYNDER was shot in 4K by iPhone 7 plus.

Watch Video-

Festive Mood of Pink City Jaipur captured in 4K by iphone 7plus

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‘Monochrome Dreams Colorful Reality’- A Photo Exhibition for Art admirers

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Gaurav Hajela (Managing partner at Pathfynder Solutions) got together with a professional architect Rajan Bhatt and (Founder of Mool Foundation) to organize a juxtaposing photo-art exhibition displaying an array of breath-taking photographs by the theme ‘Monochrome Dream, Colorful Reality’. As the theme and name of the exhibition suggests, there are no points to guess that this one was a fusion of black & white and colourful photographs.

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There was an array of black and white pictures depicting the beauty of everyday life by Rajan Bhatt while the right hand side exuded a palette of colors filled in life by celebrations clicked by Gaurav Hajela.

According to Gaurav Hajela it is these carefree moments wherein one can find real joy of life rather than waiting for a grand celebration. As you’d walk along the walls covered by his captures, you’d find yourself thinking about how it is the simple moments that make each day, each minute and each second of a life worth living and relishing without trying too hard to stay happy, be it the smiling girl during holi celebration or a monk child playing cricket at Ladakh. From folk artists to fashion show stoppers his work has covered almost all the subjects.

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The inauguration ceremony of Photo-art exhibition was done by Lamp Lighting graced by renowned photographer Sudhir Kasliwal, the founder of Aayojan School of Architecture – Kiran Mahajan, founder-director of Rajasthan University’s Master in European Studies programme and HOD of Dramatics at Rajasthan University, and Center for French and Francophone Studies – Dr. Asha Pande, Principal of The Palace School – Urvashi Warman and other eminent faces of Jaipur.

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During all three days of exhibition many eminent personalities of Jaipur city walked in to witness the exhibition. The artists and beholders who walked along the walls covered by the intriguing captures admired the simple moments that make each day, each minute and each second of a life worth living and relishing without trying too hard to stay happy.

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The constant flow of visitors was followed by a gala evening in the garden with a dreamy setup, some music and a great stand-up comedy show put up by few boys who made the evening filled with soft tunes and loud laughs.

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The day was followed by a private ‘Wine & Cheese’ sponsored by Jaipour Cafe a newly opened Cafe & Bar by Devraj Niwas  along with some very fine music played by the young talented boys and girls.

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The last day saw the most crowd as it was a Sunday and people came in one after another to not just see but also talk about the art behind the exhibition and the respective photographs.

 

 

 

 

 

 

 

Apple’s iPhone 7 Plus is surely a Plusworthy phone-Review

So amidst huge noise and fanfare, the iPhone 7 and iPhone 7 Plus were finally launched on 7th Oct at 7 PM in India. There was unprecedented rush at leading Apple stores with people standing in queues for hours to lay their hands on the latest and supposedly the best iPhone till date. While some were […]

via Apple’s iPhone 7 Plus is surely a Plusworthy phone — Jaipur Beat

The new look of Alsisar Mahal’s Website designed and developed by Pathfynder

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Designing a website can be a long and complicated process. Dealing with clients, designing an eye catching prototype, coding, planning for content, and testing are the activities carried out to produce a user friendly website at Pathfynder . What is more challenging is to recreate a website which you’ve designed earlier. This requires a lot of efforts, and not to forget the deadlines to meet. But the process of creating a unique user experience ultimately inspires viewers to become brand loyal advocates, and that is the biggest satisfaction that we attain.

Alsisar Mahal Old Landing Page

Alsisar Mahal Old Landing Page

Alsisar Mahal New Landing Page

Alsisar Mahal New Landing Page

Alsisar Hotels– the group of heritage, luxury and boutique palace hotels is Pathfynder’s client since 2010. We worked on their different properties’ branding and website creation and re-creation since then.Looking at the fast changing time we need to work on existing design and content and adapt new technological features to render a fresh feel to the users at regular time period.

Photo Shoot –

When we began to recreate the website of Alsisar Mahal, Shekhawati, the main focus was its newly developed property with many newfangled changes and additional destination experiences. A new photoshoot was planned with all new photography gadgets including Canon 7D Mk II, 7D, Go Pro etc together with our photography skills to capture the property with fresh look and feel.

We clicked new photographs at various hours of the day to show real experiences of the particular place during day and night time. In addition, the shoot gave our team a marvelous experience of the royalty.

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Alsisar Mahal, Shekhawati

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Content Development 

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When a website is re-created, the major challenge is to re write the same content with fresh feel keeping in mind the standard factual data.The content of Alsisar Mahal is created to immediately transport the user into a fairytale world of luxuries and royal lifestyle in this 17th century palace at just one go. Its appealing pictures, chosen design, color scheme, navigation, usability, loading times, compatibility and responsiveness, comprehensive site map, social media integration, is in a beautiful sync with the crisp and to the point content.

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Approvals and disapproval are part of a game at every point but that certainly does not deter any one of the team members to reproduce a remarkable website. We struggled and juggled and at last we accomplished the website work of Alsisar Mahal in a month’s time.

Website Development

Our aim was to make the website grand, and an appealing one for the connoisseurs of luxury holidays. While developing the website the features like- responsiveness, convenient menu slider, full width images, on hover zoom function were all taken into consideration that helps in making the website more impressive and user friendly.  Also to reduce the effort of a viewer the mouse over function has been used. The entire design is being made keeping in view that the design should be responsive to all the devices, be it desktop monitors, laptops, tablets or mobiles. For the first time, site map was used that help users and search engines index the site and make it more convenient to navigate on smart phones. Under the umbrella of Alsisar Mahal, their most popular Magnetic Fields Festival is also added. This navigates the users to ticket purchase site.

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Full width images were used in the website, as they are automatically resized if they get too big on mobile. So here, Pathfynder takes pride in presenting www.alsisarmahal.com, which is up & live NOW. Do visit the site and leave your feedback in the comment box below!

P.S. Alsisar Hotels’ other properties; Alsisar Haveli-Jaipur and Nahargarh-Ranthambhore are also conceptualized, designed and developed at Pathfynder.

 

Short Videos and New Website Launch by Pathfynder

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For any company their brand is their reputation. When someone makes a purchasing decision, that decision is based on one thing: does the brand speak to the end user in a way that sets the right perception of your company? We at Pathfynder offer our clients a brand identity—the tangibles of a brand.  We make sure to build brand architecture through deep research, planning, understanding and craft an expressive visual language through interactive websites and videos that becomes the identity of that company. After all, a well-crafted and well presented brand is more attractive. It grabs people’s attention and creates excited fans— those champions that will, at the end, drive success.
Here are few of the recent projects by Pathfynder carried out for various clients

Food Shoot for The Forresta Kitchen and Bar
Food shoot is always an excellent subject for us and that’s the reason we simply loved doing this branding video for our client The Forresta Kitchen & Bar a restaurant based on Forrest theme in the buzzing city of Jaipur.

 

Product Photo shoots for Color Buckket.
Appealing high quality product photography is essential for apparel e-commerce! And a major part of having an attractive website, these days, also means having high-quality, beautiful images. Recently, we’ve finished concept based product photography for Color Buckket a premium digital print apparel online store for men. Their e-commerce website is also conceptualized and designed by Pathfynder.


Website Designing
Website is very vital to any current day business. Be it just for your hours, your customers are looking for you on the web. Still waiting to own one? Check out this quirky and eccentric website carried out by PATHFYNDER for The Forresta Kitchen and Bar and Alsisar Mahal, Shekhawati!

 

The Forresta- Outdoor Dining

The entire planning, conceptualizing and designing of Forresta and Devraj Niwas is carried out by Pathfynder. A quick visit to their website will give you a complete idea about the design philosophy.

Videos by Pathfynder

The story of the brand conveyed through a short and engaging #video has now become an integral part of today’s Social Media strategy. We capture the essence of what the client is offering to its customers, and translate their brand’s identity into a visually appealing story through  videos.  Here’s the latest video by PATHFYNDER for our client from hospitality sector Devraj Niwas, Jaipur. The concept here was to bring out the aesthetic ambiance of the property for curious travelers who are coming to stay with them.

 

Another one for the love of Beetle- the 21st Century Car.  🙂
Video and logo designed by Pathfynder for The BeetleHeritageExpedition2016 by Volkswagen Jaipur

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So, what are you waiting for?  It’s time to showcase your business through well-crafted videos, Social Media Identity and a perfect website .

 

Each project taken up by Pathfynder is a fresh challenge to do new for us. With every assignment to build a brand identity we are able to convey real business purposes, but there’s always a hint of self-depreciation and humor in our work. It is always fresh and represents our edginess 😉

Don’t forget to share your thoughts in the comments section.