On World Television Day, we’re reminiscing about the television advertisements that changed the game of branding & marketing in India, with their creative power & wits. Here’s a list of those advertisements that stood out with their ability to leave an impact on the Indian consumer psychology. Bajaj The originality in Bajaj advertisements was way … More Top 8 advertisements that changed the field of advertising in India
Pathfynder’s association with one of its kinds and India’s only media festival Talk Journalism is not new. Earlier, in its 4th and 5th edition, Jaipur Beat the brainchild of Pathfynder got an opportunity to be the official digital media partner for one of the most talked-about media conferences in the nation. The event was covered … More Pathfynder’s rendezvous with Eminent speakers at Talk Journalism 2019!
Over the years, Instagram is one of the most helpful platforms to share visual content. From the brands perspective, Instagram stories are like a fresh breeze for social media marketers as it lets you plan, visualize and align your Instagram strategy. About Instagram Stories Interestingly, Instagram Stories is a feature that lets users post photos … More Instagram Stories to drive audience engagement
With the advancement of technology, there’s always a new era when it comes to the subject of “photography”. Around two years back, after the launch of iPhone 7 Plus, Apple introduced a portrait mode option for capturing a photo. We were given an option to activate it on our existing iPhones and be part of its … More Create jaw-dropping, dramatic portraits with your iPhone!
Like every year, this year 70th Republic Day was celebrated with immense historic significance and pride. With every celebration social media witnesses a wave of creative visuals with wishes pouring in from one and all. Each occasion has different set of elements which is used as the base and with Republic Day the design elements revolves … More Riding the patriotic wave with Republic Day creatives for brands!
Hello Folks! The journey of Social media is really interesting. When we started in 2010, I remember creating content and publishing without any visuals. Slowly we started using Photographs from the internet but the major shift was using our own clicked pictures by the year 2012. In the world of Social media change is inevitable, now today it’s more … More Apps that infuse life in your daily task!
Hello Folks! It’s Monday and we know that you’re ready to take on the day and a week in an awesome way! Also, a great day as India stamps its historic win against Australia breaking the 71-year-old jinx. Winning is the most important thing, even if you are not battling on the ground your … More Here’s how not to mess up with your content on Social Media!
‘Everything has its beauty but not everyone sees it’ How busy we are living the lives that we often forget that just like us who can see, there are people who are blind and visually impaired and they are also using social media like we do. As a branding agency dealing with multiple brands and … More Learn how to create your Social Posts accessible for Visually Impaired!
Wish you all a very happy New year! It is pretty much clear whether we like it or not but the influence of social media in our every day lives is a treasure both personally and in the businesses. The power of Social media gradually has shifted from a WANT to a NEED. I can … More Ways to fight FOMO on Instagram
2018 was an absolute game-changer for Digital branding worldwide and the same goes at Pathfynder. Since launching Pathfynder over 9 years ago, we’ve been creating consistently engaging content through writing, designing, photography. We were busy making impressive content for brands which was being noticed. In 2018, we’re proud that our significant and substantial contribution made … More Recap 2018: Pathfynder