Pathfynder adapts Pantone Colour of The Year 2021 Way Ahead of its Launch

Pantone, (the global colour authority and provider of professional colour language standards and digital solutions for the design community), every year in the month of December announces the new Colour of the following year. It is said to be the best time of the year for anyone who works with colours. On 9th December 2020, … More Pathfynder adapts Pantone Colour of The Year 2021 Way Ahead of its Launch

PATHFYNDER – ACHIEVEMENTS AND ACTIONS 2021

Nothing describes the year 2021 better than the words “A roller coaster ride”. Who knew a pandemic would change our lives so much, personally and professionally. Unlearning old habits and learning new ones, wasn’t an easy task to undertake. But, all good things have a silver lining to them and so did this year. This … More PATHFYNDER – ACHIEVEMENTS AND ACTIONS 2021

The Success Story of JAS: The Premium B2B show- Campaign by Pathfynder

Pathfynder has been associated with the Jewellers Association Show since 2010 when we covered the show live on Facebook. After over a long decade, the COVID-19 pandemic has forced brands to take a new approach as crisis demands transformation and boldness.  Pathfynder was glad to have presented India’s First Jewellery Award Show: Jewellery Eminence Awards curated by … More The Success Story of JAS: The Premium B2B show- Campaign by Pathfynder

Case Study- Virtual Jewellery Awards by Pathfynder

4th December 2020 will be marked in the history of Pathfynder when we presented India’s First Jewellery Award Show : Jewellery Eminence Awards on virtual platform. Pathfynder created a virtual event that was as close to the experience of the live event as possible. Being an awards evening, that too of a jewellery we wanted … More Case Study- Virtual Jewellery Awards by Pathfynder

Pathfynder’s 2019- The Year It Was!

The year 2019 was the year of nuances in the world of Digital Branding, and it simultaneously went great at Pathfynder. This year was rather more significant as Pathfynder was completing its 10th year of success in the industry! With our consistency in creating engaging content through writing, designing and photography, Pathfynder achieved bigger heights … More Pathfynder’s 2019- The Year It Was!

Top 8 advertisements that changed the field of advertising in India

On World Television Day, we’re reminiscing about the television advertisements that changed the game of branding & marketing in India, with their creative power & wits. Here’s a list of those advertisements that stood out with their ability to leave an impact on the Indian consumer psychology. Bajaj The originality in Bajaj advertisements was way … More Top 8 advertisements that changed the field of advertising in India

Pathfynder’s rendezvous with Eminent speakers at Talk Journalism 2019!

Pathfynder’s association with one of its kinds and India’s only media festival Talk Journalism is not new. Earlier, in its 4th and 5th edition, Jaipur Beat the brainchild of Pathfynder got an opportunity to be the official digital media partner for one of the most talked-about media conferences in the nation. The event was covered … More Pathfynder’s rendezvous with Eminent speakers at Talk Journalism 2019!

Instagram Stories to drive audience engagement

Over the years, Instagram is one of the most helpful platforms to share visual content. From the brands perspective, Instagram stories are like a fresh breeze for social media marketers as it lets you plan, visualize and align your Instagram strategy. About Instagram Stories Interestingly, Instagram Stories is a feature that lets users post photos … More Instagram Stories to drive audience engagement