New Year brings new hopes and aspirations for everybody, be it an agency or an individual. The year 2017 has surely been an inspiration for all the team members of Pathfynder because as soon as the year commenced, multiple versatile projects came and the team was excited to take them over with great enthusiasm and … More Pathfynder: The Untold Story of 2017
“10 hours 39 minutes” Exactly, this is the amount of time an average person spends on electronic media per day, according to a popular research. Almost half of our day is spent over checking our smartphones, TV, tablets, laptops etc. As a result, the quality of context what we see online is very important. And … More 10 Professional fonts, every graphic designer should own
“Steve’s vision lives on at Apple Park and everywhere at Apple. Today and always, we honor him. It’s taken some time, but we can now reflect on him with joy, instead of sadness,” said Tim Cook at the launch of 10th-anniversary-edition iPhone at the all-new Steve Jobs Theater on its new “spaceship” campus, where it … More Everything Big that happened at Apple’s 10th Anniversary Event; unveiling iPhone X!
Google’s YouTube, the most widely used video platform, is finally, yes finally getting a makeover on desktop. Plus, the platform is also getting a brand new logo and icon which is the first-ever major change made to YouTube logo since its launch 12 years ago! The multi-billion company had been testing material design based changes … More YouTube gets a makeover, unveils a new logo, refreshing new desktop design and more!
Reliance Jio finally revealed the full features of Jio phone on its website on the first day of its pre-bookings. Jio phone mainly aims at 2G phone users, who are yet to join the Jio family. The handset is “originally free” but you have to pay a sum of Rs.1500 as refundable security deposit which … More Reliance Jio JioPhone pre-booking begins: Here’s a peek of all specifications of the 4G VoLTE phone
It’s no secret that Instagram is taking over the social media with its more than 700 million users and cool new features. And some fantastic features have been added in last few weeks, focusing more on Instagram Stories, which now has some amazing add-on to make it more effective and dynamic. So, let’s get started! … More 6 NEW AMAZING FEATURES OF INSTAGRAM YOU MUST CHECK OUT FOR YOUR BRAND!
WYSIWYR. What you see is what you remember. And we are not talking about photographs here. We are talking about the advertising that is age-old way of presenting our brand on various platforms like Print, Radio, TV, Hoardings, and Social Media. Advertisements have been here for centuries now and have existed in all forms that … More Cinema Advertising -An Essential part of your Media Plan in 2017- Pathfynder!
Brands are increasingly using video content to engage audiences on social media. No doubt, Video is the future of content marketing. For any social media campaign, or branding exercise, video works as one of the best tools. Facebook has really begun to focus on video content and thus you find the latest change … More Now, Brands can spotlight their creative content on their Page cover!
Facebook completes 13 years of being, today and we cannot be happier. One of the most solid social media platforms that grew stronger with time is definitely also a favorite for all marketers. On its 13th anniversary, we share 13 ways in which Facebook changed the way brands promoted themselves and also how Pathfynder grew … More 13 Things On Facebook That Changed Brand Building
For Pathfynder, every New Year brings in new hopes and new tasks to be accomplished. However, the Year 2016 has been exceptional for the whole team. We were laden with some new and amazing challenges and we were lucky to have them executed with immense success. Pathfynder was lucky to add some more clients to its … More Pathfynder: Journey 2016